Snapshot: Clarifying confusing marketing Context The bank’s marketing department had launched a new promotion to encourage the use and adoption of Air Miles credit cards, having just acquired Air Miles the year before. Their existing landing page wasn’t...
Snapshot: The “stop sell” Context A bank was updating a credit card product, stopping all applications for 60 days before the refresh. The marketing department wanted to put an “under construction sign” on the product page for that entire time....
Snapshot: Shopify Fulfillment Network website Context Shopify was about to relaunch its done-for-you order delivery service… and its web page was a little rough. On top of that, the program managers and finance teams were still finalizing the product in the days...
