Project: Clarifying confusing marketing Context The bank’s marketing department had launched a new promotion to encourage the use and adoption of Air Miles credit cards, having just acquired Air Miles the year before. Their existing landing page wasn’t...
Portfolio: The “stop sell” Context A bank was updating a credit card product, stopping all applications for 60 days before the refresh. The marketing department wanted to put an “under construction sign” on the product page for that entire...
Project: Shopify Fulfillment Network website Context Shopify was about to relaunch its done-for-you order delivery service… and its web page was a little rough. On top of that, the program managers and finance teams were still finalizing the product in the days...
