Andrew’s portfolio
See projects for agencies, digital media companies, finance, and a few other gems.
My Recent Written Work
Click on a page to read it.
What’s the average salary after college?
Websites tout how much Facebook and Google pay interns but forget that 99.9% of grads don’t work for either. I discredited popular data and found what the real numbers look like, with plenty of graphics to illustrate that data along the way.
Ontario's average insurance rates, ranked by city
I asked our Salesforce administrator to extract a large number of rates anonymously. This data reporting content project represents 2,800 insurance policies in Ontario and what it all really costs. It’s higher than anyone wants to admit.
How to Fix Cumulative Layout Shift and Core Web Vitals on Divi
Google’s Core Web Vitals update hit the Internet hard, and visual builders suffered even more. I figured out how to make visual builders like Divi achieve near-perfect scores on speed and core web vitals, and I wrote it all right here.
My Projects
Click on a project to learn more about it.
Employed Historian
Liberal arts grads are diving into job markets for which their education never them. I'm creating the roadmap and resources I wish I'd had when I took that first dive.
King's Promise
My own alma mater has put its money where its mouth is to equip graduates for employment after university. I was invited to serve on the alumni advisory committee and it's been a pleasure.
Personal Finance Training
My financial advisor loved my approach to personal finance, so he asked if I'd be interested in learning the ropes to join him in his business one day. This was my chance to see how money really works.
aha insurance
I started as the SEO Specialist but have evolved into a Manager of SEO and Content Strategy, as well as the go-to copywriter and
Webb Content
Webb Content is my freelance brand for integrated SEO and content strategy. I generate stable and recurring traffic for companies through data-driven content.
LMS Homes
Lisa entered a competitive real estate market in Guelph, Ontario. Naturally, we set out to blow the competition’s websites out of the water. We totally did.
Heritage London Foundation
Kicking off HLF's Centennial Week Celebration. I promoted a series of events that lasted for 5 weeks, monetizing its untapped donor list with sustainable email marketing.
Interesting Sh!t
Interesing S--t (INSH) needed to establish itself as a new media brand. I wrote posts earning 100,000 views and built a Facebook audience of 80,000,000 viewers.
Honeypot Marketing
I joined in the middle of a Black Friday sale that generated $70,000 for one client, then continued to grow into the team's Content Marketing Manager.
Creating my own website seemed so daunting! I honestly didn’t know where to start. Finding the right person to help me with it was even more stressful!
When I met Andrew, my stress went away almost instantly. He explained why websites are important, key things I should have, and really helped me understand SEO. Putting together a website is a task and with my busy schedule it seemed impossible. Andrew took over creating my website, the design and layout are beautiful and works well for my business. He even helped me create an amazing guide that has really increased traffic to my website.
He went above and beyond, I am glad I am working with Andrew! Not only do you have great taste and an amazing design but your personal touch makes a difference.
Thank you so much for everything!
I have some thoughts worth sharing about these projects
Lessons in Building a Website Business (While They’re Still Fresh)
I used to dream about becoming an editor, but I've never really been one to keep my finger on the pulse of pop culture and politics enough to supervise opinion pieces. However, finding several niche topics and connecting them for my own understanding has always been...
This is when it’s time to stop worshipping the brand
We tend to worship brand fidelity above all else, but this can become a detriment to marketing campaigns when success takes a backseat to a mentality of “colouring inside the lines.” The truth is that brands can’t just fit into a box these days. Not online, anyway....
Why clients can’t dictate agency processes
I’ve worked with at least 8 different agencies as an external consultant, both inside the agency and on the client side too. In that time I’ve noticed some things that stuck out as bad ideas. Some pride themselves on tailoring everything to the client’s needs. Others...
Lessons in Building a Website Business (While They’re Still Fresh)
I used to dream about becoming an editor, but I've never really been one to keep my finger on the pulse of pop culture and politics enough to supervise opinion pieces. However, finding several niche topics and connecting them for my own understanding has always been...
This is when it’s time to stop worshipping the brand
We tend to worship brand fidelity above all else, but this can become a detriment to marketing campaigns when success takes a backseat to a mentality of “colouring inside the lines.” The truth is that brands can’t just fit into a box these days. Not online, anyway....
Why clients can’t dictate agency processes
I’ve worked with at least 8 different agencies as an external consultant, both inside the agency and on the client side too. In that time I’ve noticed some things that stuck out as bad ideas. Some pride themselves on tailoring everything to the client’s needs. Others...
Marketing to Generation X: they don’t care, but you should.
Nobody really writes about marketing to Generation X, but they’re actually one of the most important demographics out there at the moment. Comprising 25% of the population, yet responsible for 30% of spending, Gen X has reached the peak of its career arc—but also...
I worked closely with Andrew on a project for a client in the financial services industry, which involved building long-form, informational content to rank for specific keyword clusters. Andrew did an excellent job executing the content strategy and went above and beyond when providing the deliverables.
One piece of content, in particular, performed exceptionally well and was responsible for generating over 20K+ sessions and close to 50% of total sites visits in a two-year time frame. This article also led to 10% of all conversions for the site. I would highly recommend Andrew for any content marketing project, in particular, if it requires a thorough understanding of SEO best practices.
Want to work together? Let's chat.
Feel free to send an email if you'd like to chat.
I love talking shop over a cup of coffee, even if you just want a second opinion on a marketing idea.
Coffee's on me.