Andrew’s content design portfolio

Please take a look at my writing samples as well as in-depth looks at current and past positions. You’ll find work covering content design, product and website UX, longform content, and content governance.

UX projects

Check out some brief overviews of my past projects.

Click on a project to learn more about it.

Overcoming the stakeholders from Hell

Overcoming the stakeholders from Hell

Clarifying confusing marketing

Clarifying confusing marketing

The “stop sell”

The “stop sell”

7% more revenue per support ticket

7% more revenue per support ticket

Shopify Fulfillment pricing calculator

Shopify Fulfillment pricing calculator

Shopify Fulfillment product pages

Shopify Fulfillment product pages

Uncovering banking information architecture

Uncovering banking information architecture

Article content samples

These samples include corporate branding, personal branding, finance, technical walkthroughs, and data.

How to Use Keyword Match Types in Google Ads

I worked with Backlinko to produce one of its early articles covering paid advertising, rather than just SEO.

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How to fix cumulative layout shift and core web vitals on Divi

I figured out how to make visual builders like Divi achieve near-perfect scores on speed and core web vitals, then shared my findings here.

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What exactly is a secured credit card?

This is a sample of financial writing. BMO needed a capable longform writer who could work with its marketing team and business teams to produce factually accurate content.

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Celebrating Women's Day the aha insurance way

I wasn’t sure that my voice was the most relevant one for this topic, but I’m glad I had a chance to write this. The women at aha insurance deserve recognition.

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What's the average salary after college?

I discredited popular internship data and found what the real numbers look like, with plenty of graphics to illustrate that data.

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Ontario's average insurance rates, ranked by city

This data-backed content project represents 2,800 insurance policies in Ontario and what they really cost, earning trust from website visitors.

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From a history degree to working at Shopify

Here I’ve writen about my career journey from a master’s degre in history to landing a job at one of the world’s top tech companies.

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Work samples by position

Get an overview of the work I’ve done in recent positions I’ve held.

BMO

The Bank of Montreal brought me on to help them build content design system standards, processes for their enterprise CMS, and a fresh perspective on their UX practice.

Meta

Meta recruited me as a content designer to improve the internal tools that power sales and support operations for tens of thousands of employees pushing advertising solutions every month.

Shopify logo and word mark.

Shopify

I joined Shopify as a content designer to promote its logistics and fulfillment service. I worked with product UX and marketing teams to create a cohesive experience experience across the app and everything related to it.

Employed Historian

Liberal arts grads are diving into job markets for which their education never prepared them. I’m creating the roadmap and resources I wish I’d had to build my early career.

aha insurance

Canada’s insurance industry leaves a lot to be desired, so I joined up to give it a kick in the pants. My responsibilities included content and SEO strategist, editor, copywriter, web analyst, UX writer, and ad writer.

Honeypot Marketing

I joined in the middle of a Black Friday sale that generated $70,000 for one client, then continued to grow into the team’s Content Marketing Manager.

Want to work together? Let's chat.

Feel free to send an email if you'd like to chat.

I love talking shop over a cup of coffee, even if you just want a second opinion on something.

Coffee's on me.