Andrew’s portfolio

Shopify needed an experienced content creator to communicate the sheer value of its biggest and boldest new promise: simplifying the intimidating complexity of logistics and product fulfillment for growing businesses.

Here I’ve written about my career journey from a master’s degree in history to landing a job at one of the world’s top tech companies, filled with the hard-won insights I’ve gained along the way.

Websites tout how much Facebook and Google pay interns but forget that 99.9% of grads don’t work for either. I discredited popular data and found what the real numbers look like, with plenty of graphics to illustrate that data along the way.

I asked our Salesforce administrator to extract a large number of rates anonymously. This data reporting content project represents 2,800 insurance policies in Ontario and what it all really costs. It’s higher than anyone wants to admit.

I joined Shopify as a Content Designer to promote its new fulfillment service, building a brand identity and a marketing presence from the ground up as part of a small UX team.

Liberal arts grads are diving into job markets for which their education never prepared them. I'm creating the roadmap and resources I wish I'd had to build my early career.

My own alma mater has put its money where its mouth is to equip graduates for employment after university. I was invited to serve on the alumni advisory committee and it's been a pleasure.

Webb Content is my freelance brand for integrated SEO and content strategy. I generate stable and recurring traffic for companies through data-driven content.

Kicking off HLF's Centennial Week Celebration. I promoted a series of events that lasted for 5 weeks, monetizing its untapped donor list with sustainable email marketing.

Interesing S--t (INSH) needed to establish itself as a new media brand. I wrote posts earning 100,000 views and built a Facebook audience of 80,000,000 viewers.