Andrew’s portfolio
See projects for agencies, digital media companies, finance, and a few other gems.
What I’ve been working on
Click on a project to learn more about it.
Employed Historian
Liberal arts grads are diving into job markets for which their education never them. I'm creating the roadmap and resources I wish I'd had when I took that first dive.
King's Promise
My own alma mater has put its money where its mouth is to equip graduates for employment after university. I was invited to serve on the alumni advisory committee and it's been a pleasure.
Personal Finance Training
My financial advisor loved my approach to personal finance, so he asked if I'd be interested in learning the ropes to join him in his business one day. This was my chance to see how money really works.
aha insurance
I started as the SEO Specialist but have evolved into a Manager of SEO and Content Strategy, as well as the go-to copywriter and
Webb Content
Webb Content is my freelance brand for integrated SEO and content strategy. I generate stable and recurring traffic for companies through data-driven content.
LMS Homes
Lisa entered a competitive real estate market in Guelph, Ontario. Naturally, we set out to blow the competition’s websites out of the water. We totally did.
Heritage London Foundation
Kicking off HLF's Centennial Week Celebration. I promoted a series of events that lasted for 5 weeks, monetizing its untapped donor list with sustainable email marketing.
Interesting Sh!t
Interesing S--t (INSH) needed to establish itself as a new media brand. I wrote posts earning 100,000 views and built a Facebook audience of 80,000,000 viewers.
Honeypot Marketing
I joined in the middle of a Black Friday sale that generated $70,000 for one client, then continued to grow into the team's Content Marketing Manager.
Creating my own website seemed so daunting! I honestly didn’t know where to start. Finding the right person to help me with it was even more stressful!
When I met Andrew, my stress went away almost instantly. He explained why websites are important, key things I should have, and really helped me understand SEO. Putting together a website is a task and with my busy schedule it seemed impossible. Andrew took over creating my website, the design and layout are beautiful and works well for my business. He even helped me create an amazing guide that has really increased traffic to my website.
He went above and beyond, I am glad I am working with Andrew! Not only do you have great taste and an amazing design but your personal touch makes a difference.
Thank you so much for everything!
I have some thoughts worth sharing about these projects
Marketing to Generation X: they don’t care, but you should.
Nobody really writes about marketing to Generation X, but they’re actually one of the most important demographics out there at the moment. Comprising 25% of the population, yet responsible for 30% of spending, Gen X has reached the peak of its career arc—but also...
Marketing agency rules that nobody tells you.
People act like running an agency is either the easiest or the hardest thing in the world. The people who think it’s easy have never done it, while those who think it’s insanely difficult usually don’t have processes in place to avoid classic problems. If you’ve...
What non-techie marketers need to know about development agencies.
As a fledgling content writer building a career in the Waterloo Region, I entered the workforce thinking that developers were the cream of the crop (and we all know some lovely programmers out there). But that initial lack of technical knowledge gave me the impression...
Marketing to Generation X: they don’t care, but you should.
Nobody really writes about marketing to Generation X, but they’re actually one of the most important demographics out there at the moment. Comprising 25% of the population, yet responsible for 30% of spending, Gen X has reached the peak of its career arc—but also...
Marketing agency rules that nobody tells you.
People act like running an agency is either the easiest or the hardest thing in the world. The people who think it’s easy have never done it, while those who think it’s insanely difficult usually don’t have processes in place to avoid classic problems. If you’ve...
What non-techie marketers need to know about development agencies.
As a fledgling content writer building a career in the Waterloo Region, I entered the workforce thinking that developers were the cream of the crop (and we all know some lovely programmers out there). But that initial lack of technical knowledge gave me the impression...
How to use Hootsuite’s social media analytics to engineer engagement.
There’s a reason why people don’t flock to your Facebook page even after you’ve posted about everything under the sun: you probably haven’t dug into the social media analytics that Hootsuite has to offer. It should go without saying that you need to analyze which...
I worked closely with Andrew on a project for a client in the financial services industry, which involved building long-form, informational content to rank for specific keyword clusters. Andrew did an excellent job executing the content strategy and went above and beyond when providing the deliverables.
One piece of content, in particular, performed exceptionally well and was responsible for generating over 20K+ sessions and close to 50% of total sites visits in a two-year time frame. This article also led to 10% of all conversions for the site. I would highly recommend Andrew for any content marketing project, in particular, if it requires a thorough understanding of SEO best practices.
Want to work together? Let's chat.
Feel free to send an email if you'd like to chat.
I love talking shop over a cup of coffee, even if you just want a second opinion on a marketing idea.
Coffee's on me.