Andrew’s portfolio

See projects for agencies, digital media companies, finance, and a few other gems.

My Recent Written Work

Click on a page to read it.

Product Pages for Shopify Fulfillment Network

Shopify needed an experienced content creator to communicate the sheer value of its biggest and boldest new promise: simplifying the intimidating complexity of logistics and product fulfillment for growing businesses.

From a history degree to working at Shopify

Here I’ve written about my career journey from a master’s degree in history to landing a job at one of the world’s top tech companies, filled with the hard-won insights I’ve gained along the way.

Celebrating International Women's Day the aha insurance way

I wasn’t sure that mine was the most relevant voice for this topic but I’m glad I had a chance to write about it. The women at aha insurance have made it what it is and deserve recognition.

What’s the average salary after college?

Websites tout how much Facebook and Google pay interns but forget that 99.9% of grads don’t work for either. I discredited popular data and found what the real numbers look like, with plenty of graphics to illustrate that data along the way.

Ontario's average insurance rates, ranked by city

I asked our Salesforce administrator to extract a large number of rates anonymously. This data reporting content project represents 2,800 insurance policies in Ontario and what it all really costs. It’s higher than anyone wants to admit.

How to Fix Cumulative Layout Shift and Core Web Vitals on Divi

Google’s Core Web Vitals update hit the Internet hard, and visual builders suffered even more. I figured out how to make visual builders like Divi achieve near-perfect scores on speed and core web vitals, and I wrote it all right here.

My Projects

Click on a project to learn more about it.

Shopify logo and word mark.

Shopify

I joined Shopify as a Content Designer to promote its new fulfillment service, building a brand identity and a marketing presence from the ground up as part of a small UX team.

Employed Historian

Liberal arts grads are diving into job markets for which their education never prepared them. I'm creating the roadmap and resources I wish I'd had to build my early career.

aha insurance

I started as the SEO Specialist but have evolved into a Manager of SEO and Content Strategy, as well as the go-to copywriter and 

Webb Content

Webb Content is my freelance brand for integrated SEO and content strategy. I generate stable and recurring traffic for companies through data-driven content.

Honeypot Marketing

I joined in the middle of a Black Friday sale that generated $70,000 for one client, then continued to grow into the team's Content Marketing Manager.

King's Promise

My own alma mater has put its money where its mouth is to equip graduates for employment after university. I was invited to serve on the alumni advisory committee and it's been a pleasure.

Creating my own website seemed so daunting! I honestly didn’t know where to start. Finding the right person to help me with it was even more stressful!

When I met Andrew, my stress went away almost instantly. He explained why websites are important, key things I should have, and really helped me understand SEO. Putting together a website is a task and with my busy schedule it seemed impossible. Andrew took over creating my website, the design and layout are beautiful and works well for my business. He even helped me create an amazing guide that has really increased traffic to my website.

He went above and beyond, I am glad I am working with Andrew! Not only do you have great taste and an amazing design but your personal touch makes a difference.

Thank you so much for everything!

Lisa Myra Smith

Real Estate Agent, RE/Max

I have some thoughts worth sharing about these projects

Content Design vs. Content Strategy: Know the Difference

Content Design vs. Content Strategy: Know the Difference

Trying to understand content design vs. content strategy after a confusing look through job boards? You’re not alone. Here you’ll find the key differences between the two as outlined by someone who has actually worked in both roles. Companies often interchange and...

What Is a Content Designer?

What Is a Content Designer?

Most people I speak with don’t understand what content designers actually are, and it’s no surprise. “Content” has become synonymous with the digital marketing industry, and “design” has become a ubiquitous term for visual work. I was guilty of it, too. I would refer...

Lessons in Building a Website Business (While They’re Still Fresh)

Lessons in Building a Website Business (While They’re Still Fresh)

I used to dream about becoming an editor, but I've never really been one to keep my finger on the pulse of pop culture and politics enough to supervise opinion pieces. However, finding several niche topics and connecting them for my own understanding has always been...

Content Design vs. Content Strategy: Know the Difference

Content Design vs. Content Strategy: Know the Difference

Trying to understand content design vs. content strategy after a confusing look through job boards? You’re not alone. Here you’ll find the key differences between the two as outlined by someone who has actually worked in both roles. Companies often interchange and...

What Is a Content Designer?

What Is a Content Designer?

Most people I speak with don’t understand what content designers actually are, and it’s no surprise. “Content” has become synonymous with the digital marketing industry, and “design” has become a ubiquitous term for visual work. I was guilty of it, too. I would refer...

Lessons in Building a Website Business (While They’re Still Fresh)

Lessons in Building a Website Business (While They’re Still Fresh)

I used to dream about becoming an editor, but I've never really been one to keep my finger on the pulse of pop culture and politics enough to supervise opinion pieces. However, finding several niche topics and connecting them for my own understanding has always been...

This is when it’s time to stop worshipping the brand

This is when it’s time to stop worshipping the brand

We tend to worship brand fidelity above all else, but this can become a detriment to marketing campaigns when success takes a backseat to a mentality of “colouring inside the lines.” The truth is that brands can’t just fit into a box these days. Not online, anyway....

I worked closely with Andrew on a project for a client in the financial services industry, which involved building long-form, informational content to rank for specific keyword clusters. Andrew did an excellent job executing the content strategy and went above and beyond when providing the deliverables.

One piece of content, in particular, performed exceptionally well and was responsible for generating over 20K+ sessions and close to 50% of total sites visits in a two-year time frame. This article also led to 10% of all conversions for the site. I would highly recommend Andrew for any content marketing project, in particular, if it requires a thorough understanding of SEO best practices.

Alex Hamilton

SEO & Content Marketing Consultant

Want to work together? Let's chat.

Feel free to send an email if you'd like to chat.

I love talking shop over a cup of coffee, even if you just want a second opinion on a marketing idea.

Coffee's on me.