Website Project:

Employed Historian

 

Project Highlights

Doing What Colleges Don't

Most colleges and universities don’t put a concerted effort into showing graduates how to build careers after graduating, especially in the humanities and liberal arts. That’s why this site exists.

3,500 Monthly Visitors

In 6 months of blogging, I’ve grown the website’s traffic to 3,500 unique monthly visitors per month.  That’s mostly due to on-page SEO and a focus on high-quality content.

A Globe and Mail Backlink

One piece of content was good enough that I was able to get a columnist at the Globe and Mail to feature it. Ever heard of Rob Carrick?

The Project Results

The website is an early success! Interestingly, most visitors didn’t end up using the free seven-step roadmap that shows new graduates how to find a job. Strange, as it’s easily the best part of the website.

Next steps include monetizing the roadmap into an eBook and pursuing a more focused hub-and-spoke model of content production. I think I can increase traffic much further (without link building) by creating a series of interconnected content groups.

Only time will tell!

Check Out My Other Projects

Click on a project to learn more about it.

Employed Historian

Liberal arts grads are diving into job markets for which their education never them. I'm creating the roadmap and resources I wish I'd had when I took that first dive.

King's Promise

My own alma mater has put its money where its mouth is to equip graduates for employment after university. I was invited to serve on the alumni advisory committee and it's been a pleasure.

Personal Finance Training

My financial advisor loved my approach to personal finance, so he asked if I'd be interested in learning the ropes to join him in his business one day.  This was my chance to see how money really works.

aha insurance

I started as the SEO Specialist but have evolved into a Manager of SEO and Content Strategy, as well as the go-to copywriter and 

Webb Content

Webb Content is my freelance brand for integrated SEO and content strategy. I generate stable and recurring traffic for companies through data-driven content.

LMS Homes

Lisa entered a competitive real estate market in Guelph, Ontario. Naturally, we set out to blow the competition’s websites out of the water. We totally did.

Heritage London Foundation

Kicking off HLF's Centennial Week Celebration. I promoted a series of events that lasted for 5 weeks, monetizing its untapped donor list with sustainable email marketing.

Interesting Sh!t

Interesing S--t (INSH) needed to establish itself as a new media brand. I wrote posts earning 100,000 views and built a Facebook audience of 80,000,000 viewers.

Honeypot Marketing

I joined in the middle of a Black Friday sale that generated $70,000 for one client, then continued to grow into the team's Content Marketing Manager.

I have some thoughts worth sharing about these projects

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Marketing to Generation X: they don’t care, but you should.

Marketing to Generation X: they don’t care, but you should.

Nobody really writes about marketing to Generation X, but they’re actually one of the most important demographics out there at the moment. Comprising 25% of the population, yet responsible for 30% of spending, Gen X has reached the peak of its career arc—but also...

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What non-techie marketers need to know about development agencies.

What non-techie marketers need to know about development agencies.

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Want to work together? Let's chat.

Feel free to send an email if you'd like to chat.

I love talking shop over a cup of coffee, even if you just want a second opinion on a marketing idea.

Coffee's on me.

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