Read thoughts you won’t find on a Google search

This is where I reflect on successes, failures, team dynamics, and business

Lessons in Building a Website Business (While They’re Still Fresh)

Lessons in Building a Website Business (While They’re Still Fresh)

I used to dream about becoming an editor, but I've never really been one to keep my finger on the pulse of pop culture and politics enough to supervise opinion pieces. However, finding several niche topics and connecting them for my own understanding has always been...

This is when it’s time to stop worshipping the brand

This is when it’s time to stop worshipping the brand

We tend to worship brand fidelity above all else, but this can become a detriment to marketing campaigns when success takes a backseat to a mentality of “colouring inside the lines.” The truth is that brands can’t just fit into a box these days. Not online, anyway....

Why clients can’t dictate agency processes

Why clients can’t dictate agency processes

I’ve worked with at least 8 different agencies as an external consultant, both inside the agency and on the client side too. In that time I’ve noticed some things that stuck out as bad ideas. Some pride themselves on tailoring everything to the client’s needs. Others...

Marketing to Generation X: they don’t care, but you should.

Marketing to Generation X: they don’t care, but you should.

Nobody really writes about marketing to Generation X, but they’re actually one of the most important demographics out there at the moment. Comprising 25% of the population, yet responsible for 30% of spending, Gen X has reached the peak of its career arc—but also...

Marketing agency rules that nobody tells you.

Marketing agency rules that nobody tells you.

People act like running an agency is either the easiest or the hardest thing in the world. The people who think it’s easy have never done it, while those who think it’s insanely difficult usually don’t have processes in place to avoid classic problems. If you’ve...

What non-techie marketers need to know about development agencies.

What non-techie marketers need to know about development agencies.

As a fledgling content writer building a career in the Waterloo Region, I entered the workforce thinking that developers were the cream of the crop (and we all know some lovely programmers out there). But that initial lack of technical knowledge gave me the impression...

Andrew really raised the bar, and not just with SEO. He laid the early groundwork for our PPC campaigns (now 50% more cost-effective than the industry average), and we built a website together with a visual builder. He took organic search from a sliver of traffic to a dominant channel and he’s still excited to implement new SEO strategies over a year later. He just doesn’t stop learning.

Katie Malott

PPC Specialist, aha insurance

I’m involved with a few other projects, too.

Employed Historian

What’s more frustrating than spending 4 years at college just to run into a wall of job rejections? Not much. I’m making a website showing humanities and liberal arts grads how to build their careers from scratch.

King's Promise Advisor

My very own alma mater is putting its money where its mouth is by guaranteeing meaningful employment to students who put in the effort to prepare for their careers. I advise the college on positioning the program in the world of work.

Personal Finance Essentials

I’m big on personal finance, and my financial advisor noticed. He offered to train me so I could join his business. While I decided it wasn’t for me at that point in time, I learned a lot about investing and, surprisingly, life insurance.

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I love talking shop over a cup of coffee, even if you just want a second opinion on a marketing idea.

Coffee's on me.