Read thoughts you won’t find on a Google search
This is where I reflect on successes, failures, team dynamics, and business
Nobody really writes about marketing to Generation X, but they’re actually one of the most important demographics out there at the moment. Comprising 25% of the population, yet responsible for 30% of spending, Gen X has reached the peak of its career arc—but also...
People act like running an agency is either the easiest or the hardest thing in the world. The people who think it’s easy have never done it, while those who think it’s insanely difficult usually don’t have processes in place to avoid classic problems. If you’ve...
As a fledgling content writer building a career in the Waterloo Region, I entered the workforce thinking that developers were the cream of the crop (and we all know some lovely programmers out there). But that initial lack of technical knowledge gave me the impression...
There’s a reason why people don’t flock to your Facebook page even after you’ve posted about everything under the sun: you probably haven’t dug into the social media analytics that Hootsuite has to offer. It should go without saying that you need to analyze which...
What would happen to your company if it were audited for data privacy compliance? Do you have privacy policies in place and in practice? Do you have data expiry dates? What happens if a customer wants to be erased from your database? Some large companies didn’t take...
Back in early 2017 I was on the phone with Joe Speiser, the CEO of Little Things—a content company with a Facebook page of 22,000,000 followers. We wanted to explore a partnership with him on a client’s behalf to build the client’s audience laterally. But now his...
Andrew really raised the bar, and not just with SEO. He laid the early groundwork for our PPC campaigns (now 50% more cost-effective than the industry average), and we built a website together with a visual builder. He took organic search from a sliver of traffic to a dominant channel and he’s still excited to implement new SEO strategies over a year later. He just doesn’t stop learning.
I’m involved with a few other projects, too.
What’s more frustrating than spending 4 years at college just to run into a wall of job rejections? Not much. I’m making a website showing humanities and liberal arts grads how to build their careers from scratch.
King's Promise Advisor
My very own alma mater is putting its money where its mouth is by guaranteeing meaningful employment to students who put in the effort to prepare for their careers. I advise the college on positioning the program in the world of work.
Personal Finance Essentials
I’m big on personal finance, and my financial advisor noticed. He offered to train me so I could join his business. While I decided it wasn’t for me at that point in time, I learned a lot about investing and, surprisingly, life insurance.
Want to work together? Let's chat.
Feel free to send an email if you'd like to chat.
I love talking shop over a cup of coffee, even if you just want a second opinion on a marketing idea.
Coffee's on me.