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The crisis of Content Design
"What's going on with Content Design right now?" We've all heard our colleagues discuss this in the last few years. It takes a few forms: "We aren't taken seriously." "We're not called on until the last minute." "Why do we get laid off first?" "There are no job for...
How I became a content designer (or UX writer)
I never thought of myself as any kind of designer. If you’d asked me what I wanted to be when I grew up, I would have said “video game journalist.” With a background in history I never expected to work in the tech industry, either. Yet now I’ve worked for two...
What is a UX content strategist?
A “UX content strategist,” more commonly called a “staff content designer,” is a fairly new user experience role, evolving alongside UX writing as a major component of the content design discipline. It can be a role on its own, but most commonly it just represents a...
Content design vs. content strategy: know the difference
Trying to understand content design vs. content strategy after a confusing look through job boards? Good news: I've done both, so I can tell you the key differences between them. Companies often interchange and merge these two phrases, but they are different. You only...
What is a content designer?
Most people I speak with don’t understand what content designers actually are, and it’s no surprise. “Content” has become synonymous with the digital marketing industry, and “design” has become a ubiquitous term for visual work. I was guilty of it, too. I would refer...
Lessons in Building a Website Business (While They’re Still Fresh)
I used to dream about becoming an editor, but I've never really been one to keep my finger on the pulse of pop culture and politics enough to supervise opinion pieces. However, finding several niche topics and connecting them for my own understanding has always been...
This is when it’s time to stop worshipping the brand
We tend to worship brand fidelity above all else, but this can become a detriment to marketing campaigns when success takes a backseat to a mentality of “colouring inside the lines.” The truth is that brands can’t just fit into a box these days. Not online, anyway....
Develop a GDPR compliance checklist, even if you’re late to the party.
What would happen to your company if it were audited for data privacy compliance? Do you have privacy policies in place and in practice? Do you have data expiry dates? What happens if a customer wants to be erased from your database? Some large companies didn’t take...
What to do when the Facebook algorithm change slashes your traffic: part 1
Back in early 2017 I was on the phone with Joe Speiser, the CEO of Little Things—a content company with a Facebook page of 22,000,000 followers. We wanted to explore a partnership with him on a client’s behalf to build the client’s audience laterally. But now his...
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