View Andrew’s resume.

Find the business outcome of my SEO strategies, content marketing, and website projects right here.

Digital marketing skills.

  • Search Engine Optimization 90% 90%
  • Content Marketing 90% 90%
  • Digital Marketing Strategy 80% 80%
  • Copywriting 80% 80%
  • Email Marketing & Automation 75% 75%
  • Pay-Per-Click Advertising 70% 70%

Platform experience.

  • Google Analytics 90% 90%
  • SEMRush 90% 90%
  • WordPress 85% 85%
  • Google Tag Manager 80% 80%
  • ActiveCampaign 80% 80%
  • Google Ads (Formerly AdWords) 70% 70%

I hired Andrew for his excellent editorial and organization skills, but he quickly became an important part of all of our marketing campaigns. He has a lot of experience with content, social media, influencer, SEO, and email marketing. It was a pleasure working with him and I would recommend him to anyone looking for a mature, hard-working digital marketer.

Courtney Cassel

Former Director of Digital Marketing, Honeypot Marketing

Need a hard copy?

Thanks for checking out my resume. You can download a copy here to take with you for the road, a meeting, or just for future reference. 

Let me know a little bit about yourself and a copy of my resume will arrive in your inbox shortly.

15 + 1 =

Certifiably addicted to learning.

Pun intended.

Technical SEO (SEMRush)

SEMRush offers several SEO and PPC certifications from established professionals in the field, to say nothing of the platform certifications. These SEO courses were taught by Greg Gifford and Bastian Grimm. 

Advanced Google Analytics

Advanced Google Analytics builds on knowledge from the Google Analytics for Beginners course to impart advanced traffic analysis capabilities in the platform, particularly with custom reports and segmentation.

Google Analytics for Power Users

One step above Advanced Google Analytics, this course showed me how to get right into the trenches for things like forensic SEO, cross-domain tracking, and analyzing site speed.

Google Tag Manager Fundamentals

Tag Manager is critical for implementing multiple analytics platforms, since Facebook, Twitter, and Google don’t integrate directly. It’s also a best practice to use it for setting up new goals and cross-domain tracking.

Introduction to Google Data Studio

One of my personal favourites, Data Studio lets you pull analytics reports from multiple sources and then visualize it all in a way that non-experts can understand. The automation is pretty great too. I’d highly recommend it.

Hootsuite Platform Certification

I earned this certificate while building a social partnership program for a new media company that I helped grow from 50,000 followers to over 600,000. Hootsuite has become more of a reputation management tool these days, but it’s still handy to have.

I worked closely with Andrew on a project for a client in the financial services industry, which involved building long-form, informational content to rank for specific keyword clusters. Andrew did an excellent job executing the content strategy and went above and beyond when providing the deliverables.

One piece of content, in particular, performed exceptionally well and was responsible for generating over 20K+ sessions and close to 50% of total sites visits in a two-year time frame. This article also led to 10% of all conversions for the site. I would highly recommend Andrew for any content marketing project, in particular, if it requires a thorough understanding of SEO best practices.

Alexander Hamilton

SEO & Content Marketing Consultant

Substantial experience with these platforms doesn’t hurt, either.

Take a copy with you.

Andrew’s diligence and attention to detail make him a valued asset for any client or project. While working together at DDE Media, he maintained a plethora of accounts by working in tandem with both clients and DDE employees. This helped meet client goals while creating crucial learning experiences for employees, thus supporting everyone to generate success as a team.

Andrew can also handle unexpected transitions—he seamlessly integrated one of my biggest clients into his own workload after I sustained an injury that caused me to miss some time in the office. This allowed DDE to maintain a close relationship with the client during my absence, and upon my return I was able to pick up where he left off without any issue.

Andrew was a strong mentor to me during his tenure at DDE Media, and I cannot recommend him highly enough.

Evan Tigchelaar

Writer, DDE Media (Formerly)

My formal education started outside of marketing.

King’s Collge at The University of Western Ontario

Honours Bachelor’s Degree, History

2009 – 2013

London, Ontario, Canada

University of Guelph

Master of Arts Degree, History

2013 – 2014

Guelph, Ontario, Canada

Andrew’s work as a book review editor was excellent. His work included recruiting contributors, building a rapport with them, editing their work to meet the strict publication style guide, and creating an excel database for future Book Review Editors to save time. He managed deadlines for authors and edited their reviews for content and clarity with a great eye for detail. I highly recommend his work.

Heather Parker

Associate Curator of Academic Outreach, Queens University

And my recent work history,

of course.

SEO/SEM Specialist

aha insurance

June 2018 – Present

%

Lower cost per lead than PPC industry average

%

Brand-new website

%

Faster site speed

%

More organic search traffic

Content Marketing Specialist

Honeypot Marketing

November 2017 – June 2018

Views on top blog in 6 months

US dollars in sales generated with copywriting

Facebook followers managed for a single brand

Earned partner audience on Facebook for a single client

Save a copy for later.

SEO and Content Marketing Consultant

Webb Content

February 2016 – Present

Websites made

%

Average email open rate on a 5-week campaign

in event sales for a single non-profit

Shares for ghostwritten content on Entrepreneur.com

Writer, Editor, Account Manager

DDE Media

January 2015 – February 2016

Writing courses and peer mentoring programs developed in-house

Writers and team members managed

Clients managed simultaneously

managed in annual client revenue

Graduate Teaching Assistant

University of Guelph, Department of History

September 2013 – December 2014

%

Lift in overall class grade

Students taught per semester

Students taught and mentored in total

Pages of assignments marked per batch

View Andrew’s resume.

Find the business outcome of my SEO strategies, content marketing, and website projects right here.

Digital marketing skills.

  • Search Engine Optimization 90% 90%
  • Content Marketing 90% 90%
  • Digital Marketing Strategy 80% 80%
  • Copywriting 80% 80%
  • Email Marketing & Automation 75% 75%
  • Pay-Per-Click Advertising 70% 70%

Platform experience.

  • Google Analytics 90% 90%
  • SEMRush 90% 90%
  • WordPress 85% 85%
  • Google Tag Manager 80% 80%
  • ActiveCampaign 80% 80%
  • Google Ads (Formerly AdWords) 70% 70%

I hired Andrew for his excellent editorial and organization skills, but he quickly became an important part of all of our marketing campaigns. He has a lot of experience with content, social media, influencer, SEO, and email marketing. It was a pleasure working with him and I would recommend him to anyone looking for a mature, hard-working digital marketer.

Courtney Cassel

Former Director of Digital Marketing, Honeypot Marketing

13 + 11 =

Need a hard copy?

Thanks for checking out my resume. You can download a copy here to take with you for the road, a meeting, or just for future reference. 

Let me know a little bit about yourself and a copy of my resume will arrive in your inbox shortly.

Certifiably addicted to learning.

Pun intended.

Technical SEO (SEMRush)

SEMRush offers several SEO and PPC certifications from established professionals in the field, to say nothing of the platform certifications. These SEO courses were taught by Greg Gifford and Bastian Grimm. 

Advanced Google Analytics

Advanced Google Analytics builds on knowledge from the Google Analytics for Beginners course to impart advanced traffic analysis capabilities in the platform, particularly with custom reports and segmentation.

Google Analytics for Power Users

One step above Advanced Google Analytics, this course showed me how to get right into the trenches for things like forensic SEO, cross-domain tracking, and analyzing site speed.

Google Tag Manager Fundamentals

Tag Manager is critical for implementing multiple analytics platforms, since Facebook, Twitter, and Google don’t integrate directly. It’s also a best practice to use it for setting up new goals and cross-domain tracking.

Introduction to Google Data Studio

One of my personal favourites, Data Studio lets you pull analytics reports from multiple sources and then visualize it all in a way that non-experts can understand. The automation is pretty great too. I’d highly recommend it.

Hootsuite Platform Certification

I earned this certificate while building a social partnership program for a new media company that I helped grow from 50,000 followers to over 600,000. Hootsuite has become more of a reputation management tool these days, but it’s still handy to have.

I worked closely with Andrew on a project for a client in the financial services industry, which involved building long-form, informational content to rank for specific keyword clusters. Andrew did an excellent job executing the content strategy and went above and beyond when providing the deliverables.

One piece of content, in particular, performed exceptionally well and was responsible for generating over 20K+ sessions and close to 50% of total sites visits in a two-year time frame. This article also led to 10% of all conversions for the site. I would highly recommend Andrew for any content marketing project, in particular, if it requires a thorough understanding of SEO best practices.

Alexander Hamilton

SEO & Content Marketing Consultant

Substantial experience with these platforms doesn’t hurt, either.

Take a copy with you.

Andrew’s diligence and attention to detail make him a valued asset for any client or project. While working together at DDE Media, he maintained a plethora of accounts by working in tandem with both clients and DDE employees. This helped meet client goals while creating crucial learning experiences for employees, thus supporting everyone to generate success as a team.

Andrew can also handle unexpected transitions—he seamlessly integrated one of my biggest clients into his own workload after I sustained an injury that caused me to miss some time in the office. This allowed DDE to maintain a close relationship with the client during my absence, and upon my return I was able to pick up where he left off without any issue.

Andrew was a strong mentor to me during his tenure at DDE Media, and I cannot recommend him highly enough.

Evan Tigchelaar

Writer, DDE Media (Formerly)

My formal education started outside of marketing.

King’s Collge at The University of Western Ontario

Honours Bachelor’s Degree, History

2009 – 2013

London, Ontario, Canada

University of Guelph

Master of Arts Degree, History

2013 – 2014

Guelph, Ontario, Canada

Andrew’s work as a book review editor was excellent. His work included recruiting contributors, building a rapport with them, editing their work to meet the strict publication style guide, and creating an excel database for future Book Review Editors to save time. He managed deadlines for authors and edited their reviews for content and clarity with a great eye for detail. I highly recommend his work.

Heather Parker

Associate Curator of Academic Outreach, Queens University

And my recent work history, of course.

SEO/SEM Specialist

aha insurance

June 2018 – Present

%

Lower cost per lead than PPC industry average

%

Brand-new website

%

Faster site speed

%

More organic search traffic

Content Marketing Specialist

Honeypot Marketing

November 2017 – June 2018

Views on top blog in 6 months

US dollars in sales generated with copywriting

Facebook followers managed for a single brand

Earned partner audience on Facebook for a single client

Save a copy for later.

SEO and Content Marketing Consultant

Webb Content

February 2016 – Present

Websites made

%

Average email open rate on a 5-week campaign

in event sales for a single non-profit

Shares for ghostwritten content on Entrepreneur.com

Writer, Editor, Account Manager

DDE Media

January 2015 – February 2016

Writing courses and peer mentoring programs developed in-house

Writers and team members managed

Clients managed simultaneously

managed in annual client revenue

Graduate Teaching Assistant

University of Guelph, Department of History

September 2013 – December 2014

%

Lift in overall class grade

Students taught per semester

Students taught and mentored in total

Pages of assignments marked per batch

Let's start the conversation.

Feel free to send an email if you'd like to chat.

I love talking shop over a cup of coffee, even if you just want a second opinion on a marketing idea.

Coffee's on me.

10 + 9 =