Take a Look at Andrew’s Resume
Here’s you’ll find:
- Work history
- Certifications and courses
- Platforms proficiency
You can also download my resume to go if you’re in a hurry.
Where I excel
- Content Design
- Content Writing
- Email Marketing
- Pay-Per-Click Advertising
- SEO, On-Page
- SEO, Off-Page
- SEO, Technical
- UX Writing
- Web Analytics
- Google Ads
- Google Analytics
- Google Data Studio
Andrew really raised the bar, and not just with SEO. He laid the early groundwork for our PPC campaigns (now 50% more cost-effective than the industry average), and we built a website together with a visual builder. He took organic search from a sliver of traffic to a dominant channel and he’s still excited to implement new SEO strategies over a year later. He just doesn’t stop learning.
Certifiably addicted to learning.
Introduction to Google Data Studio
One of my personal favourites, Data Studio lets you pull analytics reports from multiple sources and then visualize it all in a way that non-experts can understand. The automation is pretty great too. I’d highly recommend it.
Advanced Google Analytics
Advanced Google Analytics builds on knowledge from the Google Analytics for Beginners course to impart advanced traffic analysis capabilities in the platform, particularly with custom reports and segmentation.
Google Tag Manager Fundamentals
Tag Manager is critical for implementing multiple analytics platforms, since Facebook, Twitter, and Google don’t integrate directly. It’s also a best practice to use it for setting up new goals and cross-domain tracking.
Technical SEO (SEMRush)
SEMRush offers several SEO and PPC certifications from established professionals in the field, to say nothing of the platform certifications. These SEO courses were taught by Greg Gifford and Bastian Grimm.
Web Accessibility Standards
Accessibility is both a sign of compassion and good UX (as a part of inclusive design). I took the introductory course and earned a verified certificate from W3C, which sets the international standards for accessibility across the globe.
Social media management used to be a significant part of my life in past agency roles. While co-managing a page of over 600,000 viewers, I earned this certificate to streamline engagement, content libraries, and reputation management.
I worked closely with Andrew on a project for a client in the financial services industry, which involved building long-form, informational content to rank for specific keyword clusters. Andrew did an excellent job executing the content strategy and went above and beyond when providing the deliverables.
One piece of content, in particular, performed exceptionally well and was responsible for generating over 20K+ sessions and close to 50% of total sites visits in a two-year time frame. This article also led to 10% of all conversions for the site. I would highly recommend Andrew for any content marketing project, in particular, if it requires a thorough understanding of SEO best practices.
I’ve used some fancy marketing tech in my time
Want a copy of my resume to go?
Feel free to take a copy with you for future reference. Just let me know a bit about yourself and you can download it instantly.
I started by learning about the world instead of marketing
King’s College at the University of Western Ontario
Honours Bachelor’s Degree, History
2009 – 2013
London, Ontario, Canada
The University of Guelph
Master of Arts, History
2013 – 2014
Guelph, Ontario, Canada
Andrew’s work as a book review editor was excellent. His work included recruiting contributors, building a rapport with them, editing their work to meet the strict publication style guide, and creating an excel database for future Book Review Editors to save time. He managed deadlines for authors and edited their reviews for content and clarity with a great eye for detail. I highly recommend his work.
And the main course, of course
Content Designer at Shopify
2021 – 2022
Authored Shopify Fulfillment Network product pages.
Co-designed atomic fulfillment pricing calculator.
Reduced newsletter production time by 50%.
Co-wrote relaunched product onboarding experience.
Co-scripted internal product vision videos to guide the UX team’s product design projects for two years.
Authored content brand guidelines for Shopify Fulfillment Network.
Owner/Creator at Employed Historian
2020 – Present
Built website in Divi for WordPress.
Grew organic search traffic to 8,000 monthly visitors with content.
Earned a backlink from Rob Carrick, a leading financial columnist in The Globe and Mail.
Achieved EPMV of $28 with career content (dollars per 1,000 visitors).
Acquired hundreds of LinkedIn followers with atomic content in several months.
SEO Specialist at aha insurance
2018 – 2021
2,100% more organic search traffic.
250% faster website loading speed.
50% lower advertising cost per click below the industry average.
Created brand-new WordPress website using Divi.
Content Marketing and SEO Consultant at Webb Content
2016 – 2021
Drove 3,000 extra visits per month with 4 blogs for a single client.
Wrote content good enough for a backlink from Rob Carrick, the most visible finance columnist at the Globe and Mail.
Sustained a 35% open rate on a 5-week email campaign.
2,700 shares on ghost-written content on Entrepreneur.com
Content Marketing Specialist at Honeypot Marketing
2016 – 2018
40,000 views on a single blog over 6 months.
Copywriting contributed to a single $70,000 client sale.
600,000 Facebook followers managed for a single brand.
Built an extended audience of 80,000,000 viewers through partnerships.
Writer, Editor, Account Manager, Interim Company Leader
2015 – 2016
Managed $372,000 in annual client revenue.
Managed 12 client relationships.
Led a team of 11 team members.
Developed an internal writing course and a peer mentoring program to improve team performance.
Graduate Teaching Assistant at the University of Guelph, Department of History
2013 – 2014
20% lift in overall class grade.
40 students taught per semester.
400 pages of assignments marked per semester.
Highly positive teaching reviews.
Andrew’s diligence and attention to detail make him a valued asset for any client or project. While working together at DDE Media, he maintained a plethora of accounts by working in tandem with both clients and DDE employees. This helped meet client goals while creating crucial learning experiences for employees, thus supporting everyone to generate success as a team.
Andrew can also handle unexpected transitions—he seamlessly integrated one of my biggest clients into his own workload after I sustained an injury that caused me to miss some time in the office. This allowed DDE to maintain a close relationship with the client during my absence, and upon my return I was able to pick up where he left off without any issue.
Andrew was a strong mentor to me during his tenure at DDE Media, and I cannot recommend him highly enough.
I’m involved with a few other projects, too.
I’m building a budding creator brand to help humanities and liberal arts graduates find their first jobs and build their careers with thorough web content and a soon-to-be podcast.
King's Promise Advisor
My alma mater is guaranteeing meaningful employment to students who put in the effort to prepare for their careers. I advise the college on positioning the program in the world of work.
Content Design at Shopify
I joined Shopify as a Content Designer to promote its new fulfillment service, building up a brand identity and a marketing presence from the ground up as part of a small UX team.
Want to work together? Let's chat.
Feel free to send an email if you'd like to chat.
I love talking shop over a cup of coffee, even if you just want a second opinion on a marketing idea.
Coffee's on me.