Take a Look at Andrew’s Resume
Here’s you’ll find:
- My work history
- My skills
- Certifications and courses
- Platforms I’ve used
You can also download my resume to go if you’re in a hurry.
Where I excel
- Search Engine Optimization 90% 90%
- Content Marketing 90% 90%
- Copywriting 85% 85%
- Email Marketing & Automation 70% 70%
- Pay-Per-Click Advertising 70% 70%
Soft Skills and Character
- Thinking and Feeling Like Your Customers 90% 90%
- Saying What No One Else Is Willing to Say 85% 85%
- Interpreting Web Data 85% 85%
- Holistic Digital Marketing Strategy 80% 80%
- Trying New Tactics 75% 75%
Andrew really raised the bar, and not just with SEO. He laid the early groundwork for our PPC campaigns (now 50% more cost-effective than the industry average), and we built a website together with a visual builder. He took organic search from a sliver of traffic to a dominant channel and he’s still excited to implement new SEO strategies over a year later. He just doesn’t stop learning.
Certifiably addicted to learning.
Technical SEO (SEMRush)
SEMRush offers several SEO and PPC certifications from established professionals in the field, to say nothing of the platform certifications. These SEO courses were taught by Greg Gifford and Bastian Grimm.
Advanced Google Analytics
Advanced Google Analytics builds on knowledge from the Google Analytics for Beginners course to impart advanced traffic analysis capabilities in the platform, particularly with custom reports and segmentation.
Google Tag Manager Fundamentals
Tag Manager is critical for implementing multiple analytics platforms, since Facebook, Twitter, and Google don’t integrate directly. It’s also a best practice to use it for setting up new goals and cross-domain tracking.
Introduction to Google Data Studio
One of my personal favourites, Data Studio lets you pull analytics reports from multiple sources and then visualize it all in a way that non-experts can understand. The automation is pretty great too. I’d highly recommend it.
I worked closely with Andrew on a project for a client in the financial services industry, which involved building long-form, informational content to rank for specific keyword clusters. Andrew did an excellent job executing the content strategy and went above and beyond when providing the deliverables.
One piece of content, in particular, performed exceptionally well and was responsible for generating over 20K+ sessions and close to 50% of total sites visits in a two-year time frame. This article also led to 10% of all conversions for the site. I would highly recommend Andrew for any content marketing project, in particular, if it requires a thorough understanding of SEO best practices.
I’ve used some fancy marketing tech in my time
Want a copy of my resume to go?
Feel free to take a copy with you for future reference. Just let me know a bit about yourself and you can download it instantly.
I started by learning about the world instead of marketing
King’s College at the University of Western Ontario
Honours Bachelor’s Degree, History
2009 – 2013
London, Ontario, Canada
The University of Guelph
Master of Arts, History
2013 – 2014
Guelph, Ontario, Canada
Andrew’s work as a book review editor was excellent. His work included recruiting contributors, building a rapport with them, editing their work to meet the strict publication style guide, and creating an excel database for future Book Review Editors to save time. He managed deadlines for authors and edited their reviews for content and clarity with a great eye for detail. I highly recommend his work.
And the main course, of course
SEO Specialist at aha insurance
June 2018 – Present
2,100% more organic search traffic.
250% faster website loading speed.
50% lower advertising cost per click below the industry average.
Created brand-new WordPress website using Divi.
Content Marketing and SEO Consultant at Webb Content
February 2016 – Present
Drove 3,000 extra visits per month with 4 blogs for a single client.
Wrote content good enough for a backlink from Rob Carrick, the most visible finance columnist at the Globe and Mail.
Sustained a 35% open rate on a 5-week email campaign.
2,700 shares on ghost-written content on Entrepreneur.com
Content Marketing Specialist at Honeypot Marketing
November 2016 – June 2018
40,000 views on a single blog over 6 months.
Copywriting contributed to a single $70,000 client sale.
600,000 Facebook followers managed for a single brand.
Built an extended audience of 80,000,000 viewers through partnerships.
Writer, Editor, Account Manager, Interim Company Leader
January 2015 – February 2016
Managed $372,000 in annual client revenue.
Managed 12 client relationships.
Led a team of 11 team members.
Developed an internal writing course and a peer mentoring program to improve team performance.
Graduate Teaching Assistant at the University of Guelph, Department of History
September 2013 – December 2014
20% lift in overall class grade.
40 students taught per semester.
400 pages of assignments marked per semester.
Highly positive teaching reviews.
Andrew’s diligence and attention to detail make him a valued asset for any client or project. While working together at DDE Media, he maintained a plethora of accounts by working in tandem with both clients and DDE employees. This helped meet client goals while creating crucial learning experiences for employees, thus supporting everyone to generate success as a team.
Andrew can also handle unexpected transitions—he seamlessly integrated one of my biggest clients into his own workload after I sustained an injury that caused me to miss some time in the office. This allowed DDE to maintain a close relationship with the client during my absence, and upon my return I was able to pick up where he left off without any issue.
Andrew was a strong mentor to me during his tenure at DDE Media, and I cannot recommend him highly enough.
I’m involved with a few other projects, too.
What’s more frustrating than spending 4 years at college just to run into a wall of job rejections? Not much. I’m making a website showing humanities and liberal arts grads how to build their careers from scratch.
King's Promise Advisor
My very own alma mater is putting its money where its mouth is by guaranteeing meaningful employment to students who put in the effort to prepare for their careers. I advise the college on positioning the program in the world of work.
Personal Finance Essentials
I’m big on personal finance, and my financial advisor noticed. He offered to train me so I could join his business. While I decided it wasn’t for me at that point in time, I learned a lot about investing and, surprisingly, life insurance.
Want to work together? Let's chat.
Feel free to send an email if you'd like to chat.
I love talking shop over a cup of coffee, even if you just want a second opinion on a marketing idea.
Coffee's on me.