Hi, I’m Andrew.
Thanks for dropping by! I’m a content designer, strategist, and writer with intermediate SEO knowledge—and I’m a budding creator on the side.
I love batting around strategy as much as I love writing, which makes me ideal for small teams and solo projects.
I’m also a semi-pro pun slinger.
Content with heart
Keyword research, backlinks, and conversion rates are important—but so are all the things you can’t measure, like subconsciously becoming the gold standard in your customer’s mind, or convincing leads that you ‘get’ them.
Core Skills
- Content Design
- Content Writing
- Copywriting
- Email Marketing
- Pay-Per-Click Advertising
- SEO, On-Page
- SEO, Off-Page
- SEO, Technical
- UX Writing
- Web Analytics
Technical Skills
- ActiveCampaign
- ahrefs
- Divi
- Figma
- Google Ads
- Google Analytics
- Google Data Studio
- SEMrush
- Unbounce
- WordPress
Working with Andrew, you know you’re going to get quality above all else. Beyond being a great writer and editor, he’s incredibly intentional in everything he does. He doesn’t cut corners and he’ll fight to put the customer first when decisions are being made about content and campaigns. A great collaborator I’d be happy to work with any time.
Good ideas come from all over the place.
And some of them are worth writing about.
Lessons in Building a Website Business (While They’re Still Fresh)
I used to dream about becoming an editor, but I've never really been one to keep my finger on the pulse of pop culture and politics enough to supervise opinion pieces. However, finding several niche topics and connecting them for my own understanding has always been...
This is when it’s time to stop worshipping the brand
We tend to worship brand fidelity above all else, but this can become a detriment to marketing campaigns when success takes a backseat to a mentality of “colouring inside the lines.” The truth is that brands can’t just fit into a box these days. Not online, anyway....
Why clients can’t dictate agency processes
I’ve worked with at least 8 different agencies as an external consultant, both inside the agency and on the client side too. In that time I’ve noticed some things that stuck out as bad ideas. Some pride themselves on tailoring everything to the client’s needs. Others...
Lessons in Building a Website Business (While They’re Still Fresh)
I used to dream about becoming an editor, but I've never really been one to keep my finger on the pulse of pop culture and politics enough to supervise opinion pieces. However, finding several niche topics and connecting them for my own understanding has always been...
This is when it’s time to stop worshipping the brand
We tend to worship brand fidelity above all else, but this can become a detriment to marketing campaigns when success takes a backseat to a mentality of “colouring inside the lines.” The truth is that brands can’t just fit into a box these days. Not online, anyway....
Why clients can’t dictate agency processes
I’ve worked with at least 8 different agencies as an external consultant, both inside the agency and on the client side too. In that time I’ve noticed some things that stuck out as bad ideas. Some pride themselves on tailoring everything to the client’s needs. Others...
Marketing to Generation X: they don’t care, but you should.
Nobody really writes about marketing to Generation X, but they’re actually one of the most important demographics out there at the moment. Comprising 25% of the population, yet responsible for 30% of spending, Gen X has reached the peak of its career arc—but also...
I hired Andrew for his excellent editorial and organization skills, but he quickly became an important part of all of our marketing campaigns. He has a lot of experience with content, social media, influencer, SEO, and email marketing. It was a pleasure working with him and I would recommend him to anyone looking for a mature, hard-working digital marketer who enjoys puns.
There’s more to life than work. But work can be pretty cool, too.
Here’s what I’m working on these days.
Shopify
I joined Shopify as a Content Designer to promote its new fulfillment service, building a brand identity and a marketing presence from the ground up as part of a small UX team.
aha insurance
aha insurance is where I work. Canada’s insurance industry leaves a lot to be desired, so I joined up to help give it a kick in the pants with transparent content, strategic partnerships, and the customer’s eye for BS.
Employed Historian
What’s more frustrating than spending 4 years at college just to run into a wall of job rejections? Not much. I’m making a website showing humanities and liberal arts grads how to build their careers from scratch.
I worked closely with Andrew on a project for a client in the financial services industry, which involved building long-form, informational content to rank for specific keyword clusters. Andrew did an excellent job executing the content strategy and went above and beyond when providing the deliverables.
One piece of content, in particular, performed exceptionally well and was responsible for generating over 20K+ sessions and close to 50% of total sites visits in a two-year time frame. This article also led to 10% of all conversions for the site. I would highly recommend Andrew for any content marketing project, in particular, if it requires a thorough understanding of SEO best practices.
Want to work together? Let's chat.
Feel free to send an email if you'd like to chat.
I love talking shop over a cup of coffee, even if you just want a second opinion on a marketing idea.
Coffee's on me.