Hi, I’m Andrew.
Thanks for dropping by! I’m a digital content marketer and website owner in the making.
I love batting around strategy as much as I love writing, which makes me ideal for small teams and solo projects.
I’m also a semi-pro pun slinger.
Content and search engine marketing with heart
Keyword research, backlinks, and conversion rates are important—but so are all the things you can’t measure, like hitting upon that perfect phrase and being awesome to your customers every time they meet you.
That’s the north star I think every team should follow.
- Search Engine Optimization 90%
- Content Marketing 90%
- Copywriting 85%
- Email Marketing & Automation 70%
- Pay-Per-Click Advertising 70%
- Thinking and Feeling Like Your Customers 90%
- Saying What No One Else Is Willing to Say 85%
- Interpreting Web Data 85%
- Holistic Digital Marketing Strategy 80%
- Trying New Tactics 75%
I hired Andrew for his excellent editorial and organization skills, but he quickly became an important part of all of our marketing campaigns. He has a lot of experience with content, social media, influencer, SEO, and email marketing. It was a pleasure working with him and I would recommend him to anyone looking for a mature, hard-working digital marketer who enjoys puns.
Good ideas come from all over the place.
And some of them are worth writing about.
Lessons in Building a Website Business (While They’re Still Fresh)
I used to dream about becoming an editor, but I've never really been one to keep my finger on the pulse of pop culture and politics enough to supervise opinion pieces. However, finding several niche topics and connecting them for my own understanding has always been...
This is when it’s time to stop worshipping the brand
We tend to worship brand fidelity above all else, but this can become a detriment to marketing campaigns when success takes a backseat to a mentality of “colouring inside the lines.” The truth is that brands can’t just fit into a box these days. Not online, anyway....
Why clients can’t dictate agency processes
I’ve worked with at least 8 different agencies as an external consultant, both inside the agency and on the client side too. In that time I’ve noticed some things that stuck out as bad ideas. Some pride themselves on tailoring everything to the client’s needs. Others...
Lessons in Building a Website Business (While They’re Still Fresh)
I used to dream about becoming an editor, but I've never really been one to keep my finger on the pulse of pop culture and politics enough to supervise opinion pieces. However, finding several niche topics and connecting them for my own understanding has always been...
This is when it’s time to stop worshipping the brand
We tend to worship brand fidelity above all else, but this can become a detriment to marketing campaigns when success takes a backseat to a mentality of “colouring inside the lines.” The truth is that brands can’t just fit into a box these days. Not online, anyway....
Why clients can’t dictate agency processes
I’ve worked with at least 8 different agencies as an external consultant, both inside the agency and on the client side too. In that time I’ve noticed some things that stuck out as bad ideas. Some pride themselves on tailoring everything to the client’s needs. Others...
Marketing to Generation X: they don’t care, but you should.
Nobody really writes about marketing to Generation X, but they’re actually one of the most important demographics out there at the moment. Comprising 25% of the population, yet responsible for 30% of spending, Gen X has reached the peak of its career arc—but also...
I worked closely with Andrew on a project for a client in the financial services industry, which involved building long-form, informational content to rank for specific keyword clusters. Andrew did an excellent job executing the content strategy and went above and beyond when providing the deliverables.
One piece of content, in particular, performed exceptionally well and was responsible for generating over 20K+ sessions and close to 50% of total sites visits in a two-year time frame. This article also led to 10% of all conversions for the site. I would highly recommend Andrew for any content marketing project, in particular, if it requires a thorough understanding of SEO best practices.
There’s more to life than work. But work can be pretty cool, too.
Here’s what I’m working on these days.
aha insurance
aha insurance is where I work. Canada’s insurance industry leaves a lot to be desired, so I joined up to help give it a kick in the pants with transparent content, strategic partnerships, and the customer’s eye for BS.
Employed Historian
What’s more frustrating than spending 4 years at college just to run into a wall of job rejections? Not much. I’m making a website showing humanities and liberal arts grads how to build their careers from scratch.
King's Promise Advisor
My very own alma mater is putting its money where its mouth is by guaranteeing meaningful employment to students who put in the effort to prepare for their careers. I’m on the advisory board.
Creating my own website seemed so daunting! I honestly didn’t know where to start. Finding the right person to help me with it was even more stressful!
When I met Andrew, my stress went away almost instantly. He explained why websites are important, key things I should have, and really helped me understand SEO. Putting together a website is a task and with my busy schedule it seemed impossible. Andrew took over creating my website, the design and layout are beautiful and works well for my business. He even helped me create an amazing guide that has really increased traffic to my website.
He went above and beyond, I am glad I am working with Andrew! Not only do you have great taste and an amazing design but your personal touch makes a difference.
Thank you so much for everything!
Want to work together? Let's chat.
Feel free to send an email if you'd like to chat.
I love talking shop over a cup of coffee, even if you just want a second opinion on a marketing idea.
Coffee's on me.