Current Role:

aha insurance

Project Highlights

+2,100% Organic Traffic

The brokerage had a beginner’s content calendar, but the content was too thin to rank in Google and nothing was optimized. I brought keyword research and a critical, editorial eye to content production. The results are, well, apparent in the search results.

+440% Conversions

Traffic is only as good as the conversions it generates for a website. Crafting a more precise content strategy and implementing calls-to-action inside that content improved conversions from organic search by 440%, particularly on the company’s brand name.

+250% Faster Website

Google’s research indicates that sites lose 30% of site visitors for every 3 seconds a site takes to load. I led the charge to cut down that time to one-third of its previous number, facilitating higher sales from the gains in raw, market-qualified traffic.

-50% Cost Per Click on PPC Ads

Working closely with the PPC Specialist, I devised a search advertising campaign that focused on wide range of tightly targeted keywords. This raised our account’s Quality Score and Ad Rank, lowering our ad costs by quite a bit.

Brand-New Divi Website

The company didn’t want to pay $10,000+ every time the website needed a moderate update, so I proposed to recreate it using Divi, a visual builder for WordPress. Now we can create all kinds of cool pages whenever we like.

Fintech Content Partnerships

aha insurance isn’t the only company out to make the world of finance easier, faster, or better. I’ve created partnerships with like-minded brands so that consumers can find the brands that are really out to save them their money.

Andrew really raised the bar, and not just with SEO. He laid the early groundwork for our PPC campaigns (now 50% more cost-effective than the industry average), and we built a website together with a visual builder. He took organic search from a sliver of traffic to a dominant channel and he’s still excited to implement new SEO strategies over a year later. He just doesn’t stop learning.

Katie Malott

PPC Specialist, aha insurance

The Project Results

aha insurance is miles ahead of where it started in the digital space. Organic traffic’s growth beyond 2,000% created a source of leads that have driven sales quarter over quarter.

My keyword research and landing page strategy also laid the foundations for a huge reduction in the company’s cost per click, making our ads only 50% as expensive in Google Ads compared to the rest of Ontario’s insurance industry.

I also recreated the website from the ground-up with a visual builder alongside my coworker so that we could save tens of thousands on agency website fees because I like to think we’re nice people.

Check Out My Other Projects

Click on a project to learn more about it.

Employed Historian

Liberal arts grads are diving into job markets for which their education never them. I'm creating the roadmap and resources I wish I'd had when I took that first dive.

King's Promise

My own alma mater has put its money where its mouth is to equip graduates for employment after university. I was invited to serve on the alumni advisory committee and it's been a pleasure.

Personal Finance Training

My financial advisor loved my approach to personal finance, so he asked if I'd be interested in learning the ropes to join him in his business one day.  This was my chance to see how money really works.

aha insurance

I started as the SEO Specialist but have evolved into a Manager of SEO and Content Strategy, as well as the go-to copywriter and 

Webb Content

Webb Content is my freelance brand for integrated SEO and content strategy. I generate stable and recurring traffic for companies through data-driven content.

LMS Homes

Lisa entered a competitive real estate market in Guelph, Ontario. Naturally, we set out to blow the competition’s websites out of the water. We totally did.

Heritage London Foundation

Kicking off HLF's Centennial Week Celebration. I promoted a series of events that lasted for 5 weeks, monetizing its untapped donor list with sustainable email marketing.

Interesting Sh!t

Interesing S--t (INSH) needed to establish itself as a new media brand. I wrote posts earning 100,000 views and built a Facebook audience of 80,000,000 viewers.

Honeypot Marketing

I joined in the middle of a Black Friday sale that generated $70,000 for one client, then continued to grow into the team's Content Marketing Manager.

I have some thoughts worth sharing about these projects

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I love talking shop over a cup of coffee, even if you just want a second opinion on a marketing idea.

Coffee's on me.