Current Role: Search Engine Optimization and Strategy for aha insurance

Ontario’s insurance industry needed a hard kick in the pants, and the team at aha asked me to help them do that. I joined in 2018 and we’ve been making huge strides in SEO and PPC advertising ever since.

Project highlights include:

2,100% Organic Growth

aha built out a content calendar for itself, but hadn’t optimized posts to generate traffic directly. In under a year I increased that daily traffic by 1,200% by optimizing its content backlog and all slated posts, even in the competitive financial services sector.

+440% Content Conversions

Traffic is only as good as the conversions it generates for a website. Crafting a more precise content strategy and implementing calls-to-action inside that content improved conversions from organic search by 440%.

250% Faster Website

Google’s research indicates that sites lose 30% of site visitors for every 3 seconds a site takes to load. I led the charge to cut down that time to one-third of its previous number, facilitating higher sales from the gains in raw, market-qualified traffic.

The results of the project

aha insurance is miles ahead of where it started in the digital space. Organic traffic’s growth beyond 2,000% created a source of leads that have driven sales quarter over quarter.

My keyword research and landing page strategy also laid the foundations for a huge reduction in the company’s cost per click, making our ads only 50% as expensive in Google Ads compared to the rest of Ontario’s insurance industry.

I also recreated the website from the ground-up with a visual builder alongside my coworker so that we could save tens of thousands on agency website fees because I like to think we’re nice people.

Andrew really raised the bar, and not just with SEO. He laid the early groundwork for our PPC campaigns (now 50% more cost-effective than the industry average), and we built a website together with a visual builder. He took organic search from a sliver of traffic to a dominant channel and he’s still excited to implement new SEO strategies over a year later. He doesn’t stop learning.

Katie Malott

PPC Advertising Specialist, aha insurance

Current Role: Search Engine Optimization and Strategy for aha insurance

Ontario’s insurance industry needed a hard kick in the pants, and the team at aha asked me to help them do that. I joined in 2018 and we’ve been making huge strides in SEO and PPC advertising ever since.

Project highlights include:

2,100% Organic Growth

aha built out a content calendar for itself, but hadn’t optimized posts to generate traffic directly. In under a year I increased that daily traffic by 1,200% by optimizing its content backlog and all slated posts, even in the competitive financial services sector.

+440% Content Conversions

Traffic is only as good as the conversions it generates for a website. Crafting a more precise content strategy and implementing calls-to-action inside that content improved conversions from organic search by 440%.

250% Faster Website

Google’s research indicates that sites lose 30% of site visitors for every 3 seconds a site takes to load. I led the charge to cut down that time to one-third of its previous number, facilitating higher sales from the gains in raw, market-qualified traffic.

The results of the project

aha insurance is miles ahead of where it started in the digital space. Organic traffic’s growth beyond 2,000% created a source of leads that have driven sales quarter over quarter.

My keyword research and landing page strategy also laid the foundations for a huge reduction in the company’s cost per click, making our ads only 50% as expensive in Google Ads compared to the rest of Ontario’s insurance industry.

I also recreated the website from the ground-up with a visual builder alongside my coworker so that we could save tens of thousands on agency website fees because I like to think we’re nice people.

Andrew really raised the bar, and not just with SEO. He laid the early groundwork for our PPC campaigns (now 50% more cost-effective than the industry average), and we built a website together with a visual builder. He took organic search from a sliver of traffic to a dominant channel and he’s still excited to implement new SEO strategies over a year later. He doesn’t stop learning.

Katie Malott

PPC Advertising Specialist, aha insurance

Take a deeper look.

aha insurance

aha insurance wants to change the way Canadians buy insurance. I'm building a consistent, high-converting stream of traffic with content strategy and SEO for them.

Webb Content

Webb Content is my freelance brand for integrated SEO and content strategy. I generate stable and recurring traffic for companies through data-driven content.

Employed Historian

Liberal arts grads are diving into job markets for which their education never them. I'm creating the roadmap and resources I wish I'd had when I took that first dive.

Honeypot Marketing

I joined in the middle of a Black Friday sale that generated $70,000 for one client, then continued to grow into the team's Content Marketing Manager.

LMS Homes

Lisa entered a competitive real estate market in Guelph, Ontario. Naturally, we set out to blow the competition’s websites out of the water. We totally did.

Heritage London Foundation

Kicking off HLF's Centennial Week Celebration. I promoted a series of events that lasted for 5 weeks, monetizing its untapped donor list with sustainable email marketing.

Interesting Sh-t

Interesing S--t (INSH) needed to establish itself as a new media brand. I wrote posts earning 100,000 views and built a Facebook audience of 80,000,000 viewers.

Read Andrew’s qualifications

My projects can give you the highlights, but there’s more to each story.

Download my resume to see the marketing and business impact of those achievements throughout my career to date.

Read Andrew’s qualifications

My projects can give you the highlights, but there’s more to each story.

Download my resume to see the marketing and business impact of those achievements throughout my career to date.

Let's start the conversation.

Feel free to send an email if you'd like to chat.

I love talking shop over a cup of coffee, even if you just want a second opinion on a marketing idea.

Coffee's on me.

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