Project: Clarifying confusing marketing Context The bank’s marketing department had launched a new promotion to encourage the use and adoption of Air Miles credit cards, having just acquired Air Miles the year before. Their existing landing page wasn’t...
Portfolio: The “stop sell” Context A bank was updating a credit card product, stopping all applications for 60 days before the refresh. The marketing department wanted to put an “under construction sign” on the product page for that entire...
Portfolio: banking information architecture Context One of the bank’s product design teams needed to build a multi-product signup flow for multiple people—up to four people at once, in fact. I leaned in temporarily from another team to see if content design...
