Clarifying Confusing Marketing

Clarifying Confusing Marketing

Project: Clarifying confusing marketing Context The bank’s marketing department had launched a new promotion to encourage the use and adoption of Air Miles credit cards, having just acquired Air Miles the year before. Their existing landing page wasn’t...
The “stop sell”

The “stop sell”

Portfolio: The “stop sell” Context A bank was updating a credit card product, stopping all applications for 60 days before the refresh. The marketing department wanted to put an “under construction sign” on the product page for that entire...
Uncovering banking information architecture

Uncovering banking information architecture

Portfolio: banking information architecture Context One of the bank’s product design teams needed to build a multi-product signup flow for multiple people—up to four people at once, in fact. I leaned in temporarily from another team to see if content design...