Project: King’s Promise Advisor

Project Highlights

Convincing Students + Parents

People need employment prospects after graduating, even if schools aren’t “career colleges.” I’m helping King’s figure out the marketing angle to convince students (and their parents) that this college is the place to cultivate their futures.

Positioning for Employers

Most employers don’t know the difference between UWO and “King’s at UWO.” Part of my job as an advisor is help the college build a brand around its graduates to underpin all placements and networking efforts in the future.

A Direct Marketing Strategy

70% of King’s student population comes from London itself. I proposed a marketing strategy that would educate teachers directly and put the brochures right into their hands. Teachers are the gatekeepers for the students, after all.

The Project Results

Joe Henry, the Dean of Students at King’s, has launched the program to critical acclaim in the community.

I’ve met with Joe and the rest of the alumni advisory board several times to help massage launguage and web design around the launch itself, as well as how to position the program for employers in Ontario.

I’m looking forward to talking shop with the team for a marketing strategy in the near future!

Check Out My Other Projects

Click on a project to learn more about it.

BMO

The Bank of Montreal brought me on to help them build content design system standards, processes for their enterprise CMS, and a fresh perspective on their UX practice.

Meta

Meta recruited me as a content designer to improve the internal tools that power sales and support operations for tens of thousands of employees pushing advertising solutions every month.

Shopify logo and word mark.

Shopify

I joined Shopify as a content designer to promote its logistics and fulfillment service. I worked with product UX and marketing teams to create a cohesive experience experience across the app and everything related to it.

Employed Historian

I started a content creation project during the pandemic that showed Liberal arts grads how to explore and build careers. This included a 100-page website, an ebook, and (almost) a podcast.

aha insurance

Canada’s insurance industry leaves a lot to be desired, so I joined up to give it a kick in the pants. My responsibilities included content and SEO strategist, editor, copywriter, web analyst, UX writer, and ad writer.

Honeypot Marketing

I joined in the middle of a Black Friday sale that generated $70,000 for one client, then continued to grow into the team's Content Marketing Manager.

Food for thought

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A “UX content strategist,” more commonly called a “staff content designer,” is a fairly new user experience role, evolving alongside UX writing as a major component of the content design discipline. It can be a role on its own, but most commonly it just represents a...

The crisis of Content Design

The crisis of Content Design

"What's going on with Content Design right now?" We've all heard our colleagues discuss this in the last few years. It takes a few forms: "We aren't taken seriously." "We're not called on until the last minute." "Why do we get laid off first?" "There are no job for...

How I became a content designer (or UX writer)

How I became a content designer (or UX writer)

I never thought of myself as any kind of designer. If you’d asked me what I wanted to be when I grew up, I would have said “video game journalist.” With a background in history I never expected to work in the tech industry, either. Yet now I’ve worked for two...

What is a UX content strategist?

What is a UX content strategist?

A “UX content strategist,” more commonly called a “staff content designer,” is a fairly new user experience role, evolving alongside UX writing as a major component of the content design discipline. It can be a role on its own, but most commonly it just represents a...

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Want to work together? Let's chat.

Feel free to send an email if you'd like to chat.

I love talking shop over a cup of coffee, even if you just want a second opinion on something.

Coffee's on me.