Lisa entered a competitive real estate market in Guelph, Ontario. It’s a commuter hub for Toronto, Milton, Oakville, Hamilton, Cambridge, and Kitchener-Waterloo. Naturally, we set out to blow the competition’s websites out of the water.

Here’s how we did it.

Brand-New Website

I helped Lisa choose a template on Squarespace so that she could hit the ground running with her new look, and then update it easily on her own in the future. We infused it with an approachable tone and LGBTQ-friendly messaging to set her apart from the rest of Guelph’s real estate agents.

5,000-Word Cornerstone Content

More than just an outlet for design, websites should also generate and convert traffic. I wrote a gigantic guide for first-time home buyers in Guelph to do just that. The guide ranks on page 1 of Google’s search results for our longtail keyword, and it has helped to close the deal on several sales within months.

Lead Generation Mechanisms

I set up the website to capture interested leads at every step of the Customer Journey, especially with the content. Lisa’s website answers leads’ home-buying questions in their hour of need, then facilitates contact for them to get deeper answers right away from Lisa herself.

Creating my own website seemed so daunting! I honestly didn’t know where to start. Finding the right person to help me with it was even more stressful! When I met Andrew, my stress went away almost instantly. He explained why websites are important, key things I should have, and really helped me understand SEO. Putting together a website is a task and with my busy schedule it seemed impossible. Andrew took over creating my website, the design and layout are beautiful and works well for my business. He even helped me create an amazing guide that has really increased traffic to my website. He went above and beyond, I am glad I am working with Andrew! Thank you so much for everything!

Lisa Myra Smith

Realtor, TrilliumWest Real Estate Brokerage

Let’s Chat About Your Project

Feel free to send an email if you’d like to chat. I love talking shop over a cup of coffee, even if you just want a second opinion on a marketing or advertising plan.

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