INSH is one of the most interesting projects I’ve ever undertaken. It was a new digital media company looking to build a giant audience in a short time frame. I ghostwrote some of its top pages and built an extended audience of 80 million viewers through partnerships to drive advertising revenue.
This is what we achieved.
INSH had a small but respectable social following at the outset. I forged partnerships with established Internet media brands to bring INSH an extended audience of more than 80 million combined followers, which drove video views and the advertising revenue they produced.
“20 Good News Stories You Haven’t Heard About,” INSH’s first and most impressive viral video, needed a written component. I wrote it to complement the video, and it gained 80,000 views in around 3 months, with an average time on page of nearly five minutes.
INSH began 2017 with 50,000 followers—a great start for a page so new. Combining my partnership outreach strategy and community management direction with a coworkers’ savvy PPC strategy grew INSH’s Facebook page to over 600,000 followers just one year later.
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Let’s Chat About Your Project
Feel free to send an email if you’d like to chat. I love talking shop over a cup of coffee, even if you just want a second opinion on a marketing or advertising plan.