Ontario’s insurance industry needed a hard kick in the pants, and the team at aha asked me to help them do that. I joined in 2018 and we’ve been making huge strides in SEO and PPC advertising ever since.
Where the rest of the industry just throws money at common marketing challenges, we’ve created a blue ocean strategy to capture traffic that they don’t even know exists.
aha built out a content calendar for itself, but hadn’t optimized posts to generate traffic directly. In under a year I increased that daily traffic by 1,200% by optimizing its content backlog and all slated posts, even in the competitive financial services sector.
Traffic is only as good as the conversions it generates for a website. Crafting a more precise content strategy and implementing calls-to-action inside that content improved conversions from organic search by 440%
Tripled Site Speed
Google’s research indicates that sites lose 30% of site visitors for every 3 seconds a site takes to load. I led the charge to cut down that time to one-third of its previous number, facilitating higher sales from the gains in raw, market-qualified traffic.
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Let’s Chat About Your Project
Feel free to send an email if you’d like to chat. I love talking shop over a cup of coffee, even if you just want a second opinion on a marketing or advertising plan.