Case study My first Product Design project (in progress) Product north star → Planning the product → Early UI designs → Refining for testing → Next steps + lessons → Project context My role: Product Designer Time frame: July – September 2024 This...
Case study Overcoming stakeholders from Hell Context How do you push a project over the finish line when your cross-functional partners undermine your autonomy and weaponize executive escalations to push a personal agenda? With difficulty, but never alone. To solve...
Snapshot: Clarifying confusing marketing Context The bank’s marketing department had launched a new promotion to encourage the use and adoption of Air Miles credit cards, having just acquired Air Miles the year before. Their existing landing page wasn’t...
Snapshot: The “stop sell” Context A bank was updating a credit card product, stopping all applications for 60 days before the refresh. The marketing department wanted to put an “under construction sign” on the product page for that entire time....
Snapshot: 7% more revenue per support ticket Deep dive available Want to see more of the UX process for this project? Contact Andrew to schedule an in-depth presentation. → Contact for presentation Context One of the world’s largest advertising platforms lost...
