Freelance Brand: Webb Content
13 Clients in 12 Months
With only a small circle of professional contacts and a year of marketing experience, I set out to build a client base in a very, very short time. I created a list of 256 agencies in Ontario and built client relationships with them from scratch. I earned 13 clients in my first year of operation, many of them remaining with me years later.
Thousands of Shares
A CEO, entrepreneur, and one of Canada’s 100 most powerful women asked me to ghost write a handful of articles for her. The top two were shared 1,500 and 1,200 times on Entrepreneur.com, taking her credibility and that of her company to the next level. She has since opened a new office in Toronto to expand her business.
3,000 Monthly Visits From 4 Posts
Taking on work for a local agency’s client in the currency exchange industry, I agreed to research and write 4 posts. In 6-7 months those posts created a wellspring of monthly visitors and increased conversions across the entire website by 10%.
I worked closely with Andrew on a project for a client in the financial services industry, which involved building long-form, informational content to rank for specific keyword clusters. Andrew did an excellent job executing the content strategy and went above and beyond when providing the deliverables.
One piece of content, in particular, performed exceptionally well and was responsible for generating over 20K+ sessions and close to 50% of total sites visits in a two-year time frame. This article also led to 10% of all conversions for the site. I would highly recommend Andrew for any content marketing project, in particular, if it requires a thorough understanding of SEO best practices.
The Project Results
With only a year of experience out of grad school, I took what I’d learned from my first job and channeled it into building a personal freelance brand that services clients over 3 years later.
I’ve covered content strategy, email marketing, technical SEO, and even website creation for clients that now leverage digital marketing as a core part of their strategies.
While I’ve parked my freelance brand for now to pursue other projects, it’s still gratifying to receive inquiries about content and SEO services now and again because of the content I’ve published.
Check Out My Other Projects
Click on a project to learn more about it.
Liberal arts grads are diving into job markets for which their education never them. I'm creating the roadmap and resources I wish I'd had when I took that first dive.
My own alma mater has put its money where its mouth is to equip graduates for employment after university. I was invited to serve on the alumni advisory committee and it's been a pleasure.
Personal Finance Training
My financial advisor loved my approach to personal finance, so he asked if I'd be interested in learning the ropes to join him in his business one day. This was my chance to see how money really works.
I started as the SEO Specialist but have evolved into a Manager of SEO and Content Strategy, as well as the go-to copywriter and
Webb Content is my freelance brand for integrated SEO and content strategy. I generate stable and recurring traffic for companies through data-driven content.
Lisa entered a competitive real estate market in Guelph, Ontario. Naturally, we set out to blow the competition’s websites out of the water. We totally did.
Heritage London Foundation
Kicking off HLF's Centennial Week Celebration. I promoted a series of events that lasted for 5 weeks, monetizing its untapped donor list with sustainable email marketing.
Interesing S--t (INSH) needed to establish itself as a new media brand. I wrote posts earning 100,000 views and built a Facebook audience of 80,000,000 viewers.
I joined in the middle of a Black Friday sale that generated $70,000 for one client, then continued to grow into the team's Content Marketing Manager.
I have some thoughts worth sharing about these projects
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I love talking shop over a cup of coffee, even if you just want a second opinion on a marketing idea.
Coffee's on me.