Freelance Brand: Webb Content

Building a freelancer brand to help small businesses, non-profits, and even other marketing consultants to generate traffic.

Project highlights include:

13 Clients in 12 Months

With only a small circle of professional contacts and a year of marketing experience, I set out to build a client base in a very, very short time. I created a list of 256 agencies in Ontario and built client relationships with them from scratch. I earned 13 clients in my first year of operation, many of them remaining with me years later.

Thousands of Shares

A CEO, entrepreneur, and one of Canada’s 100 most powerful women asked me to ghost write a handful of articles for her. The top two were shared 1,500 and 1,200 times on Entrepreneur.com, taking her credibility and that of her company to the next level. She has since opened a new office in Toronto to expand her business.

Cornerstones That Convert

300-word blogs don’t cut it anymore. Not even 500-word blogs really do the trick these days without hyper-targeted longtail keywords. I created exhaustive pages that used latent semantically indexed keywords to elevate a client’s site rankings for competitive keywords. One of them even ranked on the first page of Google for local search.

The results of the project

With only a year of experience out of grad school, I took what I’d learned from my first job and channeled it into building a personal freelance brand that services clients over 3 years later.

I’ve covered content strategy, email marketing, technical SEO, and even website creation for clients that now leverage digital marketing as a core part of their strategies.

I worked closely with Andrew on a project for a client in the financial services industry, which involved building long-form, informational content to rank for specific keyword clusters. Andrew did an excellent job executing the content strategy and went above and beyond when providing the deliverables.

One piece of content, in particular, performed exceptionally well and was responsible for generating over 20K+ sessions and close to 50% of total sites visits in a two-year time frame. This article also led to 10% of all conversions for the site.

I would highly recommend Andrew for any content marketing project, in particular, if it requires a thorough understanding of SEO best practices.

Alexander Hamilton

SEO Consultant

Freelance brand: Webb Content

Building a freelancer brand to help small businesses, non-profits, and even other marketing consultants to generate traffic.

Project highlights include:

13 Clients in 12 Months

With only a small circle of professional contacts and a year of marketing experience, I set out to build a client base in a very, very short time. I created a list of 256 agencies in Ontario and built client relationships with them from scratch. I earned 13 clients in my first year of operation, many of them remaining with me years later.

Thousands of Shares

A CEO, entrepreneur, and one of Canada’s 100 most powerful women asked me to ghost write a handful of articles for her. The top two were shared 1,500 and 1,200 times on Entrepreneur.com, taking her credibility and that of her company to the next level. She has since opened a new office in Toronto to expand her business.

Demystifying Digital Marketing

The Internet is bursting at the seams with bland content that doesn’t answer questions. I’ve created 3 in-depth guides that teach small business owners about email marketing, pay-per-click advertising, and small business marketing.

The results of the project

With only a year of experience out of grad school, I took what I’d learned from my first job and channeled it into building a personal freelance brand that services clients over 3 years later.

I’ve covered content strategy, email marketing, technical SEO, and even website creation for clients that now leverage digital marketing as a core part of their strategies.

I worked closely with Andrew on a project for a client in the financial services industry, which involved building long-form, informational content to rank for specific keyword clusters. Andrew did an excellent job executing the content strategy and went above and beyond when providing the deliverables.

One piece of content, in particular, performed exceptionally well and was responsible for generating over 20K+ sessions and close to 50% of total sites visits in a two-year time frame. This article also led to 10% of all conversions for the site.

I would highly recommend Andrew for any content marketing project, in particular, if it requires a thorough understanding of SEO best practices.

Alexander Hamilton

SEO Consultant

Take a deeper look.

aha insurance

aha insurance wants to change the way Canadians buy insurance. I'm building a consistent, high-converting stream of traffic with content strategy and SEO for them.

Webb Content

Webb Content is my freelance brand for integrated SEO and content strategy. I generate stable and recurring traffic for companies through data-driven content.

Employed Historian

Liberal arts grads are diving into job markets for which their education never them. I'm creating the roadmap and resources I wish I'd had when I took that first dive.

Honeypot Marketing

I joined in the middle of a Black Friday sale that generated $70,000 for one client, then continued to grow into the team's Content Marketing Manager.

LMS Homes

Lisa entered a competitive real estate market in Guelph, Ontario. Naturally, we set out to blow the competition’s websites out of the water. We totally did.

Heritage London Foundation

Kicking off HLF's Centennial Week Celebration. I promoted a series of events that lasted for 5 weeks, monetizing its untapped donor list with sustainable email marketing.

Interesting Sh-t

Interesing S--t (INSH) needed to establish itself as a new media brand. I wrote posts earning 100,000 views and built a Facebook audience of 80,000,000 viewers.

Read Andrew’s qualifications

My projects can give you the highlights, but there’s more to each story.

Download my resume to see the marketing and business impact of those achievements throughout my career to date.

Read Andrew’s qualifications

My projects can give you the highlights, but there’s more to each story.

Download my resume to see the marketing and business impact of those achievements throughout my career to date.

Let's start the conversation.

Feel free to send an email if you'd like to chat.

I love talking shop over a cup of coffee, even if you just want a second opinion on a marketing idea.

Coffee's on me.

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