Consulting brand: Webb Content
Project highlights
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Content-led traffic growth
Content has always been my strong suit, so I’ve leaned into it heavily to generate traffic for several clients.
Take a look at the sample graphs here showcasing growth. Most of these were achieved balancing quantity with quality to create an authoritative body of knowledge for each website that made it progressively easier to build traffic with longtail posts in the same niche.
I worked closely with Andrew on a project for a client in the financial services industry, which involved building long-form, informational content to rank for specific keyword clusters. Andrew did an excellent job executing the content strategy and went above and beyond when providing the deliverables.
One piece of content, in particular, performed exceptionally well and was responsible for generating over 20K+ sessions and close to 50% of total sites visits in a two-year time frame. This article also led to 10% of all conversions for the site. I would highly recommend Andrew for any content marketing project, in particular, if it requires a thorough understanding of SEO best practices.
Ranking a local real estate agent
I launched my friend’s website for her realtor business in Guelph, Ontario. It made her look more professional than her competitors and let her claim a niche serving the LGBTQ+ community.
I also wrote a piece of cornerstone content that immediately took the #1 spot on Google for the target keyword, which you can see in the carousel here.
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Creating my own website seemed so daunting! I honestly didn’t know where to start. Finding the right person to help me with it was even more stressful!
When I met Andrew, my stress went away almost instantly. He explained why websites are important, key things I should have, and really helped me understand SEO. Putting together a website is a task and with my busy schedule it seemed impossible. Andrew took over creating my website, the design and layout are beautiful and works well for my business. He even helped me create an amazing guide that has really increased traffic to my website.
He went above and beyond, I am glad I am working with Andrew! Not only do you have great taste and an amazing design but your personal touch makes a difference.
Thank you so much for everything!
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2.7K shares on Entrepreneur.com
Ghostwriting articles for the owner of a Canadian HR agency, my content was published multiple times on Entrepreneur.com. Two of my articles were shared 1,500 and 1,200 times, respectively.
These are from 2016 – 2017, but you can still view them here:
Andrew provided content creation for several projects recently, and his professionalism, creativity, and writing style were exactly what we needed. Thank you!
B2B sales enablement
I know how important sales collateral and content support is to sales because I’ve served as a partnerships manager without them. It sucked.
That’s why I’ve put time into creating sales and marketing collateral for enterprise clients. I’ve also created content calendars, written sales scripts, and helped with client education collateral aid sales teams in their efforts to build tribes and rapport online, bringing marketing and sales closer together in the process.
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Other achievements
Non-profit campaigns
I set up a small local organization with its first ever email marketing campaign to unlock 300+ dormant donors, complete with templates and a built-in CRM to manage relationships at scale. The email campaign sustained a 35% open rate over five weeks.
Specialization in talent-related content
Two of my biggest clients in the past were talent acquisition and human resources agencies. Combined with my Employed Historian, I have extensive experience writing about job searching and the hiring process from both sides of the table.
Technical SEO for Divi
Core Web Vitals provided a serious challenge for sites running visual builders, since their code tends to be bloated. I solved this challenge using the Divi builder for WordPress, and wrote a guide showing readers how to achieve fix things like cumulative layout shift.
The project results
I started Webb Content early in my career, and it served as a fast-track for developing new skills and becoming an independent professional.
I’ve covered content strategy, sales enablement, email marketing, technical SEO, and even website creation.
While I’ve parked my freelance brand for now to pursue other projects, it’s still gratifying to receive inquiries about content and SEO services fairly regularly from people who stumble across my content.
Check out my other projects
Click on a project to learn more about it.
Meta
Meta recruited me as a content designer to improve the internal tools that power sales and support operations for tens of thousands of employees pushing advertising solutions every month.
Shopify
I joined Shopify as a content designer to promote its logistics and fulfillment service. I worked with product UX and marketing teams to create a cohesive experience experience across the app and everything related to it.
Employed Historian
Liberal arts grads are diving into job markets for which their education never prepared them. I'm creating the roadmap and resources I wish I'd had to build my early career.
aha insurance
Canada’s insurance industry leaves a lot to be desired, so I joined up to give it a kick in the pants. My responsibilities included content and SEO strategist, editor, copywriter, web analyst, UX writer, and ad writer.
Webb Content
Webb Content is my freelance brand for UX content design, content strategy, and SEO-informed content marketing strategy.
Honeypot Marketing
I joined in the middle of a Black Friday sale that generated $70,000 for one client, then continued to grow into the team's Content Marketing Manager.
Food for thought
How I became a content designer (or UX writer)
I never thought of myself as any kind of designer. If you’d asked me what I wanted to be when I grew up, I would have said “video game journalist.” With a background in history I never expected to work in the tech industry, either. Yet now I’ve worked for two...
What is a UX content strategist?
A “UX content strategist,” more commonly called a “staff content designer,” is a fairly new user experience role, evolving alongside UX writing as a major component of the content design discipline. It can be a role on its own, but most commonly it just represents a...
Content design vs. content strategy: know the difference
Trying to understand content design vs. content strategy after a confusing look through job boards? Good news: I've done both, so I can tell you the key differences between them. Companies often interchange and merge these two phrases, but they are different. You only...
How I became a content designer (or UX writer)
I never thought of myself as any kind of designer. If you’d asked me what I wanted to be when I grew up, I would have said “video game journalist.” With a background in history I never expected to work in the tech industry, either. Yet now I’ve worked for two...
What is a UX content strategist?
A “UX content strategist,” more commonly called a “staff content designer,” is a fairly new user experience role, evolving alongside UX writing as a major component of the content design discipline. It can be a role on its own, but most commonly it just represents a...
Content design vs. content strategy: know the difference
Trying to understand content design vs. content strategy after a confusing look through job boards? Good news: I've done both, so I can tell you the key differences between them. Companies often interchange and merge these two phrases, but they are different. You only...
What is a content designer?
Most people I speak with don’t understand what content designers actually are, and it’s no surprise. “Content” has become synonymous with the digital marketing industry, and “design” has become a ubiquitous term for visual work. I was guilty of it, too. I would refer...
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