Project: King’s Promise Advisor

Project Highlights

Convincing Students + Parents

People need employment prospects after graduating, even if schools aren’t “career colleges.” I’m helping King’s figure out the marketing angle to convince students (and their parents) that this college is the place to cultivate their futures.

Positioning for Employers

Most employers don’t know the difference between UWO and “King’s at UWO.” Part of my job as an advisor is help the college build a brand around its graduates to underpin all placements and networking efforts in the future.

A Direct Marketing Strategy

70% of King’s student population comes from London itself. I proposed a marketing strategy that would educate teachers directly and put the brochures right into their hands. Teachers are the gatekeepers for the students, after all.

The Project Results

Joe Henry, the Dean of Students at King’s, has launched the program to critical acclaim in the community.

I’ve met with Joe and the rest of the alumni advisory board several times to help massage launguage and web design around the launch itself, as well as how to position the program for employers in Ontario.

I’m looking forward to talking shop with the team for a marketing strategy in the near future!

Check Out My Other Projects

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Want to work together? Let's chat.

Feel free to send an email if you'd like to chat.

I love talking shop over a cup of coffee, even if you just want a second opinion on a marketing idea.

Coffee's on me.