Project: King’s Promise Advisor
Project Highlights
Convincing Students + Parents
People need employment prospects after graduating, even if schools aren’t “career colleges.” I’m helping King’s figure out the marketing angle to convince students (and their parents) that this college is the place to cultivate their futures.
Positioning for Employers
Most employers don’t know the difference between UWO and “King’s at UWO.” Part of my job as an advisor is help the college build a brand around its graduates to underpin all placements and networking efforts in the future.
A Direct Marketing Strategy
70% of King’s student population comes from London itself. I proposed a marketing strategy that would educate teachers directly and put the brochures right into their hands. Teachers are the gatekeepers for the students, after all.
The Project Results
Joe Henry, the Dean of Students at King’s, has launched the program to critical acclaim in the community.
I’ve met with Joe and the rest of the alumni advisory board several times to help massage launguage and web design around the launch itself, as well as how to position the program for employers in Ontario.
I’m looking forward to talking shop with the team for a marketing strategy in the near future!
Check Out My Other Projects
Click on a project to learn more about it.
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Shopify
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Employed Historian
Liberal arts grads are diving into job markets for which their education never prepared them. I'm creating the roadmap and resources I wish I'd had to build my early career.
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Webb Content
Webb Content is my freelance brand for UX content design, content strategy, and SEO-informed content marketing strategy.
Honeypot Marketing
I joined in the middle of a Black Friday sale that generated $70,000 for one client, then continued to grow into the team's Content Marketing Manager.
Food for thought
How I became a content designer (or UX writer)
I never thought of myself as any kind of designer. If you’d asked me what I wanted to be when I grew up, I would have said “video game journalist.” With a background in history I never expected to work in the tech industry, either. Yet now I’ve worked for two...
What is a UX content strategist?
A “UX content strategist,” more commonly called a “staff content designer,” is a fairly new user experience role, evolving alongside UX writing as a major component of the content design discipline. It can be a role on its own, but most commonly it just represents a...
Content design vs. content strategy: know the difference
Trying to understand content design vs. content strategy after a confusing look through job boards? Good news: I've done both, so I can tell you the key differences between them. Companies often interchange and merge these two phrases, but they are different. You only...
How I became a content designer (or UX writer)
I never thought of myself as any kind of designer. If you’d asked me what I wanted to be when I grew up, I would have said “video game journalist.” With a background in history I never expected to work in the tech industry, either. Yet now I’ve worked for two...
What is a UX content strategist?
A “UX content strategist,” more commonly called a “staff content designer,” is a fairly new user experience role, evolving alongside UX writing as a major component of the content design discipline. It can be a role on its own, but most commonly it just represents a...
Content design vs. content strategy: know the difference
Trying to understand content design vs. content strategy after a confusing look through job boards? Good news: I've done both, so I can tell you the key differences between them. Companies often interchange and merge these two phrases, but they are different. You only...
What is a content designer?
Most people I speak with don’t understand what content designers actually are, and it’s no surprise. “Content” has become synonymous with the digital marketing industry, and “design” has become a ubiquitous term for visual work. I was guilty of it, too. I would refer...
Want to work together? Let's chat.
Feel free to send an email if you'd like to chat.
I love talking shop over a cup of coffee, even if you just want a second opinion on something.
Coffee's on me.