Past Project: Interesting Sh!t

Project Highlights

80+ Million Social Viewers

INSH had a small but respectable social following at the outset. I forged partnerships with established Internet media brands to bring INSH an extended audience of more than 80 million combined followers, which drove video views and the advertising revenue they produced.

80,000 Blog Views in 5 Months

“20 Good News Stories You Haven’t Heard About,” Interesting Sh-t’s first and most impressive viral video, needed a written component. I wrote it to complement the video, and it gained 80,000 views in around 3 months, with an average time on page of nearly five minutes.

600,000 Facebook Followers

Interesting Sh!t began 2017 with 50,000 followers—a great start for a page so new. Combining my partnership outreach strategy and community management direction with a coworkers’ savvy PPC strategy grew the brand’s Facebook page to over 600,000 followers just one year later.

The Project Results

Interesting Sh-t gained a huge audience in the span of a single year. The strategic partnerships we formed put more than 80 million people at the brand’s disposal, and its Facebook page grew from 50,000 to 600,000.

Complementing that were a handful of genuinely viral stories, and I had the priviledge to write one or two of them. One written story in particular gained 80,000 views in under 5 months. This established the brand as an immediate challenger in a new industry.

Check Out My Other Projects

Click on a project to learn more about it.

Employed Historian

Liberal arts grads are diving into job markets for which their education never them. I'm creating the roadmap and resources I wish I'd had when I took that first dive.

King's Promise

My own alma mater has put its money where its mouth is to equip graduates for employment after university. I was invited to serve on the alumni advisory committee and it's been a pleasure.

Personal Finance Training

My financial advisor loved my approach to personal finance, so he asked if I'd be interested in learning the ropes to join him in his business one day.  This was my chance to see how money really works.

aha insurance

I started as the SEO Specialist but have evolved into a Manager of SEO and Content Strategy, as well as the go-to copywriter and 

Webb Content

Webb Content is my freelance brand for integrated SEO and content strategy. I generate stable and recurring traffic for companies through data-driven content.

LMS Homes

Lisa entered a competitive real estate market in Guelph, Ontario. Naturally, we set out to blow the competition’s websites out of the water. We totally did.

Heritage London Foundation

Kicking off HLF's Centennial Week Celebration. I promoted a series of events that lasted for 5 weeks, monetizing its untapped donor list with sustainable email marketing.

Interesting Sh!t

Interesing S--t (INSH) needed to establish itself as a new media brand. I wrote posts earning 100,000 views and built a Facebook audience of 80,000,000 viewers.

Honeypot Marketing

I joined in the middle of a Black Friday sale that generated $70,000 for one client, then continued to grow into the team's Content Marketing Manager.

I have some thoughts worth sharing about these projects

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Marketing to Generation X: they don’t care, but you should.

Marketing to Generation X: they don’t care, but you should.

Nobody really writes about marketing to Generation X, but they’re actually one of the most important demographics out there at the moment. Comprising 25% of the population, yet responsible for 30% of spending, Gen X has reached the peak of its career arc—but also...

Marketing agency rules that nobody tells you.

Marketing agency rules that nobody tells you.

People act like running an agency is either the easiest or the hardest thing in the world. The people who think it’s easy have never done it, while those who think it’s insanely difficult usually don’t have processes in place to avoid classic problems. If you’ve...

What non-techie marketers need to know about development agencies.

What non-techie marketers need to know about development agencies.

As a fledgling content writer building a career in the Waterloo Region, I entered the workforce thinking that developers were the cream of the crop (and we all know some lovely programmers out there). But that initial lack of technical knowledge gave me the impression...

Want to work together? Let's chat.

Feel free to send an email if you'd like to chat.

I love talking shop over a cup of coffee, even if you just want a second opinion on a marketing idea.

Coffee's on me.

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