Past Role: Honeypot Marketing

Building internal processes and raising the bar on content strategy and quality.

Project highlights include:

Agency Lead Generation

As a Google Partner, Honeypot Marketing held co-branded events to explain digital marketing on certain topics. My email campaigns for these Google Partner events earned the agency 15-25 attendees every time.

30,000+ Facebook Live Views

The owner started Live at the Hive, a podcast that airs on Facebook every Friday afternoon. Live viewership built slowly, but we accumulated 30,000 views of people watching after airing in the first 4 months.

Building a Knowledge Platform

Honeypot Marketing’s owner wanted to scale his business by repackaging services into digital products on a subscription service. As Content Manager I led the charge on in-depth content for the entire platform.

The results of the project

Honeypot Marketing is where I learned how to dive into digital marketing technology without fear. It’s also where I learned how to create digital marketing plays from the trenches, organizing small teams around focused goals to increase website traffic that turns into qualified leads.

I hired Andrew for his excellent editorial and organization skills, but he quickly became an important part of all of our marketing campaigns. He has a lot of experience with content, social media, influencer, SEO, and email marketing. It was a pleasure working with him and I would recommend him to anyone looking for a mature, hard-working digital marketer who enjoys puns.

Courtney Cassel

Digital Marketing Director (Former), Honeypot Marketing

Past role: Honeypot Marketing

Building internal processes and raising the bar on content strategy and quality.

Project highlights include:

Agency Lead Generation

As a Google Partner, Honeypot Marketing held co-branded events to explain digital marketing on certain topics. My email campaigns for these Google Partner events earned the agency 15-25 attendees every time.

30,000+ Facebook Live Views

The owner started Live at the Hive, a podcast that airs on Facebook every Friday afternoon. Live viewership built slowly, but we accumulated 30,000 views of people watching after airing in the first 4 months.

Building a Knowledge Platform

Honeypot Marketing’s owner wanted to scale his business by repackaging services into digital products on a subscription service. As Content Manager I led the charge on in-depth content for the entire platform.

The results of the project

Honeypot Marketing is where I learned how to dive into digital marketing technology without fear. It’s also where I learned how to create digital marketing plays from the trenches, organizing small teams around focused goals to increase website traffic that turns into qualified leads.

I hired Andrew for his excellent editorial and organization skills, but he quickly became an important part of all of our marketing campaigns. He has a lot of experience with content, social media, influencer, SEO, and email marketing. It was a pleasure working with him and I would recommend him to anyone looking for a mature, hard-working digital marketer who enjoys puns.

Courtney Cassel

Digital Marketing Director (Former), Honeypot Marketing

Take a deeper look.

aha insurance

aha insurance wants to change the way Canadians buy insurance. I'm building a consistent, high-converting stream of traffic with content strategy and SEO for them.

Webb Content

Webb Content is my freelance brand for integrated SEO and content strategy. I generate stable and recurring traffic for companies through data-driven content.

Employed Historian

Liberal arts grads are diving into job markets for which their education never them. I'm creating the roadmap and resources I wish I'd had when I took that first dive.

Honeypot Marketing

I joined in the middle of a Black Friday sale that generated $70,000 for one client, then continued to grow into the team's Content Marketing Manager.

LMS Homes

Lisa entered a competitive real estate market in Guelph, Ontario. Naturally, we set out to blow the competition’s websites out of the water. We totally did.

Heritage London Foundation

Kicking off HLF's Centennial Week Celebration. I promoted a series of events that lasted for 5 weeks, monetizing its untapped donor list with sustainable email marketing.

Interesting Sh-t

Interesing S--t (INSH) needed to establish itself as a new media brand. I wrote posts earning 100,000 views and built a Facebook audience of 80,000,000 viewers.

Read Andrew’s qualifications

My projects can give you the highlights, but there’s more to each story.

Download my resume to see the marketing and business impact of those achievements throughout my career to date.

Read Andrew’s qualifications

My projects can give you the highlights, but there’s more to each story.

Download my resume to see the marketing and business impact of those achievements throughout my career to date.

Let's start the conversation.

Feel free to send an email if you'd like to chat.

I love talking shop over a cup of coffee, even if you just want a second opinion on a marketing idea.

Coffee's on me.

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