Past Role: Honeypot Marketing

Shopify logo and word mark.

Project Highlights

80,000 Views on Top Blog

My single most successful blog post received about 80,000 views over a five-month period, with the first 8,000 occurring in the first week or so. This wasn’t written for organic traffic, though. It was written to accompany a video promoted across Facebook that showed signs of virality. I wrote the social posts and headlines to entice viewers to click, too. 😉

I hired Andrew for his excellent editorial and organization skills, but he quickly became an important part of all of our marketing campaigns. He has a lot of experience with content, social media, influencer, SEO, and email marketing. It was a pleasure working with him and I would recommend him to anyone looking for a mature, hard-working digital marketer who enjoys puns.

Courtney Cassel

Former Director of Digital Marketing, Honeypot Marketing

80M+ Social Audience

Through partnerships with external media brands, I built an extended audience of 80,000,000 viewers for one of Honeypot’s largest clients.

All of this was through Facebook, allowing the client to capitalize on video monetization just as that feature was introduced to publishers.

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Grew Page to 600K Followers (Team Effort)

One of Honeypot’s biggest clients at the time was a budding media brand, and this was its first page. I led the agency’s creators to manage the page as it skyrocketed from 50,000 to over 600,000 followers in one year (which was a team effort).

This meant managing stick conversations with followers, protecting the brand with social PR, and creating an enterprise content library within Hootsuite.

Live Video Podcasting

The agency started doing a weekly video podcast to talk about digital marketing, including how-to sessions and parsing news on the latest features for every platform our clients might use.

In addition to being a co-host, I also prepped the weekly content for this show, as well as the distribution process to the agency’s list of leads.

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Roadmaps for Marketing and Content Creation

One of the most interesting projects I worked on in this role was a knowledge subscription platform—for marketing, no less.

I was the lead content contributor here, writing a large number of roadmaps that taught users how to learn new digital marketing skills and how to implement them in an actual process. It was some of the most in-depth content I’ve written, outside of my Employed Historian project.

Other Achievements

Promoted to Content Manager

After a year serving as a specialist I was promoted to Content Manager for the agency. It was more of a formality at that point, as I was already editing most written work.

Dozens of Local Leads

Honeypot was an official Google Partner, so we held monthly seminars for local businesses as part of the program. I wrote landing pages and email copy that attracted around a dozen warm leads per session.

Lead Copywriter

Despite being a content specialist, I was also the resident word nerd. That meant I was tapped on the shoulder for just about every heading, social post, email, and search ad.

The Project Results

Honeypot Marketing is where I learned how to dive into digital marketing technology without fear. It’s also where I learned how to create digital marketing plays from the trenches, organizing small teams around focused goals to increase website traffic that turns into qualified leads.

My time there was fruitful. I raised the bar on content production significantly, and helped the team get its podcast off the ground. I also led the charge on Marketer Knows, the agency’s up-and-coming knowledge platform for digital marketing, that could revolutionize the company’s business model.

I’d call that time well spent.

Check Out My Other Projects

Click on a project to learn more about it.

Shopify logo and word mark.

Shopify

I joined Shopify as a Content Designer to promote its new fulfillment service, building a brand identity and a marketing presence from the ground up as part of a small UX team.

Employed Historian

Liberal arts grads are diving into job markets for which their education never prepared them. I'm creating the roadmap and resources I wish I'd had to build my early career.

aha insurance

I started as the SEO Specialist but have evolved into a Manager of SEO and Content Strategy, as well as the go-to copywriter and 

Webb Content

Webb Content is my freelance brand for integrated SEO and content strategy. I generate stable and recurring traffic for companies through data-driven content.

Honeypot Marketing

I joined in the middle of a Black Friday sale that generated $70,000 for one client, then continued to grow into the team's Content Marketing Manager.

King's Promise

My own alma mater has put its money where its mouth is to equip graduates for employment after university. I was invited to serve on the alumni advisory committee and it's been a pleasure.

Food for Thought

Lessons in Building a Website Business (While They’re Still Fresh)

Lessons in Building a Website Business (While They’re Still Fresh)

I used to dream about becoming an editor, but I've never really been one to keep my finger on the pulse of pop culture and politics enough to supervise opinion pieces. However, finding several niche topics and connecting them for my own understanding has always been...

This is when it’s time to stop worshipping the brand

This is when it’s time to stop worshipping the brand

We tend to worship brand fidelity above all else, but this can become a detriment to marketing campaigns when success takes a backseat to a mentality of “colouring inside the lines.” The truth is that brands can’t just fit into a box these days. Not online, anyway....

Why clients can’t dictate agency processes

Why clients can’t dictate agency processes

I’ve worked with at least 8 different agencies as an external consultant, both inside the agency and on the client side too. In that time I’ve noticed some things that stuck out as bad ideas. Some pride themselves on tailoring everything to the client’s needs. Others...

Lessons in Building a Website Business (While They’re Still Fresh)

Lessons in Building a Website Business (While They’re Still Fresh)

I used to dream about becoming an editor, but I've never really been one to keep my finger on the pulse of pop culture and politics enough to supervise opinion pieces. However, finding several niche topics and connecting them for my own understanding has always been...

This is when it’s time to stop worshipping the brand

This is when it’s time to stop worshipping the brand

We tend to worship brand fidelity above all else, but this can become a detriment to marketing campaigns when success takes a backseat to a mentality of “colouring inside the lines.” The truth is that brands can’t just fit into a box these days. Not online, anyway....

Why clients can’t dictate agency processes

Why clients can’t dictate agency processes

I’ve worked with at least 8 different agencies as an external consultant, both inside the agency and on the client side too. In that time I’ve noticed some things that stuck out as bad ideas. Some pride themselves on tailoring everything to the client’s needs. Others...

Marketing to Generation X: they don’t care, but you should.

Marketing to Generation X: they don’t care, but you should.

Nobody really writes about marketing to Generation X, but they’re actually one of the most important demographics out there at the moment. Comprising 25% of the population, yet responsible for 30% of spending, Gen X has reached the peak of its career arc—but also...

Want to work together? Let's chat.

Feel free to send an email if you'd like to chat.

I love talking shop over a cup of coffee, even if you just want a second opinion on a marketing idea.

Coffee's on me.