Non-Profit Consultation: Heritage London Foundation

Project Highlights

300+ Donors Unlocked

The contact list sat unused in word documents and books. I put it into a CRM and segmented it, where the organization could tailor its messaging to each group for maximum event sales. Every campaign can be targeted now.

35% Open Rate Over 5 Weeks

I launched the HLF’s first-ever email campaign and sustained a strong open rate across all 5 weeks of the event series, including 4 different events in that time. The emails also sustained an average click-through rate of 7.5%.

$1,200 in Campaign Event Sales

The email marketing system I introduced directed leads toward Eventbrite pages with built-in eCommerce functionality. We sold $1,200 in tickets to support the Elsie Perrin Williams Estate and Grosvenor Lodge.

The Project Results

Heritage London Foundation was able to move forward with a new blog format to announce its events as well as tools and a process framework to conduct email marketing campaigns. In fact, it has a snazzy new website that has merged several streams of traffic into one. 

HLF used its built-in CRM to create a segmented database of its leads and donors to create cost-effective campaigns that will sustain its two heritage properties for years to come… with some direction from yours truly. Heritage London’s communications team is now set up with ActiveCampaign, the gold standard for email marketing, letting the organization reach its donors for pennies on the dollar whenever needed.

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