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How to use Hootsuite’s social media analytics to engineer engagement.

How to use Hootsuite’s social media analytics to engineer engagement.

by Andrew Webb | Social Media

How to Use Hootsuite’s Social Media Analytics to Engineer Engagement There’s a reason why people don’t flock to your Facebook page even after you’ve posted about everything under the sun: you probably haven’t dug into the social media analytics that Hootsuite has to...
What to do when the Facebook algorithm change slashes your traffic: part 1.

What to do when the Facebook algorithm change slashes your traffic: part 1.

by Andrew Webb | Social Media

What to Do When Facebook Algorithm Changes Slash Your Traffic (Part 1) Back in early 2017 I was on the phone with Joe Speiser, the CEO of Little Things—a content company with a Facebook page of 22,000,000 followers. We wanted to explore a partnership with him on a...

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