AndrewWebb.ca
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    • Content Design at BMO
    • Content Design at Meta
    • Content Design at Shopify
    • Employed Historian
    • aha insurance
    • Honeypot Marketing
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This is when it’s time to stop worshipping the brand

This is when it’s time to stop worshipping the brand

by Andrew Webb | Marketing Industry

We tend to worship brand fidelity above all else, but this can become a detriment to marketing campaigns when success takes a backseat to a mentality of “colouring inside the lines.” The truth is that brands can’t just fit into a box these days. Not online, anyway....
Develop a GDPR compliance checklist, even if you’re late to the party.

Develop a GDPR compliance checklist, even if you’re late to the party.

by Andrew Webb | Marketing Industry

What would happen to your company if it were audited for data privacy compliance? Do you have privacy policies in place and in practice? Do you have data expiry dates? What happens if a customer wants to be erased from your database? Some large companies didn’t take...

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