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This is when it’s time to stop worshipping the brand

This is when it’s time to stop worshipping the brand

by Andrew Webb | Marketing Industry

We tend to worship brand fidelity above all else, but this can become a detriment to marketing campaigns when success takes a backseat to a mentality of “colouring inside the lines.” The truth is that brands can’t just fit into a box these days. Not online, anyway....
Marketing to Generation X: they don’t care, but you should.

Marketing to Generation X: they don’t care, but you should.

by Andrew Webb | Marketing Industry

Nobody really writes about marketing to Generation X, but they’re actually one of the most important demographics out there at the moment. Comprising 25% of the population, yet responsible for 30% of spending, Gen X has reached the peak of its career arc—but also...
Develop a GDPR compliance checklist, even if you’re late to the party.

Develop a GDPR compliance checklist, even if you’re late to the party.

by Andrew Webb | Marketing Industry

What would happen to your company if it were audited for data privacy compliance? Do you have privacy policies in place and in practice? Do you have data expiry dates? What happens if a customer wants to be erased from your database? Some large companies didn’t take...

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aha insurance

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Heritage London Foundation

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