Why clients can’t dictate agency processes

Why clients can’t dictate agency processes

I’ve worked with at least 8 different agencies as an external consultant, both inside the agency and on the client side too. In that time I’ve noticed some things that stuck out as bad ideas. Some pride themselves on tailoring everything to the client’s needs. Others...
Marketing agency rules that nobody tells you.

Marketing agency rules that nobody tells you.

People act like running an agency is either the easiest or the hardest thing in the world. The people who think it’s easy have never done it, while those who think it’s insanely difficult usually don’t have processes in place to avoid classic problems. If you’ve...